Business marketing

Contributor(s):

Material type: Text

TextLanguage: English Publication details: McGraw-Hill, 2009Edition: 4ª edDescription: xxv + 678 p. ; 25 cmISBN:

9780071263436

Subject(s): Summary: Business Marketing, 4e is targeted at the undergraduate Business Marketing course to students who want to succeed in business to business marketing. This edition combines a theory-driven yet hands-on approach to show students how to make profitable and quality business marketing decisions. This well known text introduces the concepts of marketing to businesses and stresses the importance of customer relationship and knowledge management.

Holdings ( 5 )
Title notes ( 1 )

Holdings
Item type	Current library	Call number	Status	Barcode
Recommended bibliography book	TBS Barcelona	HF5415 DWY (Browse shelf(Opens below))	Available	B03861
Recommended bibliography book	TBS Barcelona	HF5415 DWY (Browse shelf(Opens below))	Not for loan	B03865
Recommended bibliography book	TBS Barcelona	HF5415 DWY (Browse shelf(Opens below))	Available	B03864
Recommended bibliography book	TBS Barcelona	HF5415 DWY (Browse shelf(Opens below))	Available	B03863
Recommended bibliography book	TBS Barcelona	HF5415 DWY (Browse shelf(Opens below))	Available	B03862

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Business Marketing, 4e is targeted at the undergraduate Business Marketing course to students who want to succeed in business to business marketing. This edition combines a theory-driven yet hands-on approach to show students how to make profitable and quality business marketing decisions. This well known text introduces the concepts of marketing to businesses and stresses the importance of customer relationship and knowledge management.