Business marketing
Business marketing
- 4ª ed
- McGraw-Hill, 2009
- xxv + 678 p. ; 25 cm
connecting strategy, relationships, and learning
Business Marketing, 4e is targeted at the undergraduate Business Marketing course to students who want to succeed in business to business marketing. This edition combines a theory-driven yet hands-on approach to show students how to make profitable and quality business marketing decisions. This well known text introduces the concepts of marketing to businesses and stresses the importance of customer relationship and knowledge management.
9780071263436
HF COMMERCE
Marketing--Planning
BtoB
industrial
Purchase
Consumer behavior
Business opportunity
Communication channels
Advertising
Sale
Price
Negotiation
Loyalty
Professional fairs
Case studies
Bibliography MSc - Marketing Management: Account-Based Marketing
connecting strategy, relationships, and learning
Business Marketing, 4e is targeted at the undergraduate Business Marketing course to students who want to succeed in business to business marketing. This edition combines a theory-driven yet hands-on approach to show students how to make profitable and quality business marketing decisions. This well known text introduces the concepts of marketing to businesses and stresses the importance of customer relationship and knowledge management.
9780071263436
HF COMMERCE
Marketing--Planning
BtoB
industrial
Purchase
Consumer behavior
Business opportunity
Communication channels
Advertising
Sale
Price
Negotiation
Loyalty
Professional fairs
Case studies
Bibliography MSc - Marketing Management: Account-Based Marketing
