Growth hacker marketing

Contributor(s):

Holiday, Ryan [Author]

Material type: Text

TextLanguage: English Publication details: Profile books, 2014Description: xxix + 111 p. ; 20 cmISBN:

9781781254363

Subject(s):

Online resources:

Click here to access online

Contents:

Includes a collection of resources and notes to the text.

Summary: Megabrands like Dropbox, Instagram, Snapchat, and Airbnb were barely a blip on the radar years ago, but now they're worth billions-with hardly a dime spent on traditional marketing. No press releases, no TV commercials, no billboards. Instead, they relied on growth hacking to reach users and build their businesses. ; Growth hackers have thrown out the old playbook and replaced it with tools that are testable, trackable, and scalable. They believe that products and businesses should be modified repeatedly until they're primed to generate explosive reactions.

Holdings ( 1 )
Title notes ( 2 )

Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Book	TBS Barcelona	HF6146.I58 HOL (Browse shelf(Opens below))	Available		B01797

Includes a collection of resources and notes to the text.

Megabrands like Dropbox, Instagram, Snapchat, and Airbnb were barely a blip on the radar years ago, but now they're worth billions-with hardly a dime spent on traditional marketing. No press releases, no TV commercials, no billboards. Instead, they relied on growth hacking to reach users and build their businesses. ; Growth hackers have thrown out the old playbook and replaced it with tools that are testable, trackable, and scalable. They believe that products and businesses should be modified repeatedly until they're primed to generate explosive reactions.