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Marketing de guerra (1992)

Marketing de guerra (1992) - McGraw-Hill, DL 1992 - xvii + 141 p. ; 24 cm - Management .

Incluye índice analítico.

ISBN: 9788476155691

Subjects--Uniform Titles:
HF COMMERCE

Subjects--Topical Terms:
Marketing
Competencia
Comportamiento del consumidor
Multinacional
PYME
Marketing--Planning
Producto
Toma decisiones
Innovación
Estrategia.

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