Essential guide to marketing planning
Essential guide to marketing planning
- 2ª ed
- Pearson Prentice Hall, 2010
- xx + 303 p. ; 24 m
Introduction to marketing planning today Analysing the current situation-- Analysing customers and markets-- Planning segmentation, targeting, and positioning-- Planning direction, objectives, and strategy-- Planning for products and brands-- Planning for pricing-- Planning for channels and logistics-- Planning for communications and influence-- Supporting the marketing mix-- Planning metrics and performance measurement-- Planning implementation and control.--
Essential Guide to Marketing Planning 2e takes you step-by-step through the planning process. Packed with real-life examples, up-to-date marketing ideas and a detailed sample plan, Marian Burk Wood's friendly no-nonsense approach gives you exactly what you need to succeed. It offers you practical guidance in how to research, prepare and present a great marketing plan.
9780273725763
HF COMMERCE
Marketing--Planning
Introduction to marketing planning today Analysing the current situation-- Analysing customers and markets-- Planning segmentation, targeting, and positioning-- Planning direction, objectives, and strategy-- Planning for products and brands-- Planning for pricing-- Planning for channels and logistics-- Planning for communications and influence-- Supporting the marketing mix-- Planning metrics and performance measurement-- Planning implementation and control.--
Essential Guide to Marketing Planning 2e takes you step-by-step through the planning process. Packed with real-life examples, up-to-date marketing ideas and a detailed sample plan, Marian Burk Wood's friendly no-nonsense approach gives you exactly what you need to succeed. It offers you practical guidance in how to research, prepare and present a great marketing plan.
9780273725763
HF COMMERCE
Marketing--Planning
