The design thinking playbook : mindful digital transformation of teams, products, services, businesses and ecosystems
Lewrick, Michael,
The design thinking playbook : mindful digital transformation of teams, products, services, businesses and ecosystems / by Michael Lewrick, Patrick Link, Larry Leifer. - 352 pages
Includes bibliographical references and index.
Understand Design Thinking —
What needs are addressed in the Playbook? —
Why is process awareness key? —
How to get a good problem statement —
How to discover user needs —
How to build empathy with the user —
How to find the right focus —
How to generate ideas —
How to structure and select ideas —
How to create a good prototype —
How to test efficiently —
Transform Organizations —
How to design a creative space and environment —
What are the benefits of interdisciplinary teams? —
How to visualize ideas and stories —
How to design a good story —
How to trigger change as a facilitator —
How to prepare the organization for a new mindset —
Why strategic foresight becomes a key capability —
Design the Future —
Why systems thinking helps to understand complexity —
How to apply lean business model thinking —
Why business ecosystem design becomes the ultimate lever —
How to bring it home —
Why some design criteria will change in the digital paradigm —
How to kick-start digital transformation —
How artificial intelligence creates a personalized customer experience —
How to combine design thinking and data analytics to spur agility.
The Design Thinking Playbook will help individuals, teams, and organizations: Apply design thinking tools and methods in the right context—especially to digital products and services —
Understand the latest advances in design thinking coming out of Stanford's d.school —
Build awareness for user-centricity —
Apply design thinking to the challenges of digital transformation in organizations —
Combine Design Thinking with Systems Thinking and Big Data Analytics.
9781119467472 (pbk.)
2018011184
Creative ability in technology.
Creative ability in business.
Creative thinking.
Industrial management--Technological innovations.
Technological innovations.
T49.5 / .L49 2018
658.4/094
The design thinking playbook : mindful digital transformation of teams, products, services, businesses and ecosystems / by Michael Lewrick, Patrick Link, Larry Leifer. - 352 pages
Includes bibliographical references and index.
Understand Design Thinking —
What needs are addressed in the Playbook? —
Why is process awareness key? —
How to get a good problem statement —
How to discover user needs —
How to build empathy with the user —
How to find the right focus —
How to generate ideas —
How to structure and select ideas —
How to create a good prototype —
How to test efficiently —
Transform Organizations —
How to design a creative space and environment —
What are the benefits of interdisciplinary teams? —
How to visualize ideas and stories —
How to design a good story —
How to trigger change as a facilitator —
How to prepare the organization for a new mindset —
Why strategic foresight becomes a key capability —
Design the Future —
Why systems thinking helps to understand complexity —
How to apply lean business model thinking —
Why business ecosystem design becomes the ultimate lever —
How to bring it home —
Why some design criteria will change in the digital paradigm —
How to kick-start digital transformation —
How artificial intelligence creates a personalized customer experience —
How to combine design thinking and data analytics to spur agility.
The Design Thinking Playbook will help individuals, teams, and organizations: Apply design thinking tools and methods in the right context—especially to digital products and services —
Understand the latest advances in design thinking coming out of Stanford's d.school —
Build awareness for user-centricity —
Apply design thinking to the challenges of digital transformation in organizations —
Combine Design Thinking with Systems Thinking and Big Data Analytics.
9781119467472 (pbk.)
2018011184
Creative ability in technology.
Creative ability in business.
Creative thinking.
Industrial management--Technological innovations.
Technological innovations.
T49.5 / .L49 2018
658.4/094
