Value proposition design : how to create products and services customers want
Osterwalder, Alexander
Value proposition design : how to create products and services customers want / Alex Osterwalder, Yves Pigneur, Greg Bernarda, Alan Smith ; designed by Trish Papadakos. - Hoboken NJ : John Wiley & Sons, 2014. - xxv, 290 pages : color illustrations ; 24 cm. - Strategyzer series. .
Canvas. Customer profile ; Value map ; Fit — Design. Prototyping possibilities ; Starting points ; Understanding customers ; Making choices ; Finding the right business model ; Designing in established organizations — Test. What to test ; Testing step-by-step ; Experiment library ; Bringing it all together — Evolve. Create alignment ; measure & monitor ; Improve relentlessly ; Reinvent yourself constantly ; Taobao : reinventing (e)-commerce.
The book will help you understand the patterns of great value propositions, get closer to customers, and avoid wasting time with ideas that won't work. You'll learn the simple but comprehensive process of designing and testing value propositions, taking the guesswork out of creating products and services that perfectly match customers' needs and desires. Practical exercises, illustrations, and tools help you immediately improve your product, service, or new business idea. In addition, the book gives you exclusive access to an online companion on Strategyzer.com.
9781118968055
Customer services--Management
Quality control
Production management--Quality control
Business planning
Strategic planning
Customer relations
HF5415.5 / .O87 2014
Value proposition design : how to create products and services customers want / Alex Osterwalder, Yves Pigneur, Greg Bernarda, Alan Smith ; designed by Trish Papadakos. - Hoboken NJ : John Wiley & Sons, 2014. - xxv, 290 pages : color illustrations ; 24 cm. - Strategyzer series. .
Canvas. Customer profile ; Value map ; Fit — Design. Prototyping possibilities ; Starting points ; Understanding customers ; Making choices ; Finding the right business model ; Designing in established organizations — Test. What to test ; Testing step-by-step ; Experiment library ; Bringing it all together — Evolve. Create alignment ; measure & monitor ; Improve relentlessly ; Reinvent yourself constantly ; Taobao : reinventing (e)-commerce.
The book will help you understand the patterns of great value propositions, get closer to customers, and avoid wasting time with ideas that won't work. You'll learn the simple but comprehensive process of designing and testing value propositions, taking the guesswork out of creating products and services that perfectly match customers' needs and desires. Practical exercises, illustrations, and tools help you immediately improve your product, service, or new business idea. In addition, the book gives you exclusive access to an online companion on Strategyzer.com.
9781118968055
Customer services--Management
Quality control
Production management--Quality control
Business planning
Strategic planning
Customer relations
HF5415.5 / .O87 2014
