Building a storybrand : clarify your message so customers will listen
Miller, Donald 1971-
Building a storybrand : clarify your message so customers will listen / Donald Miller. - [New York, NY] : HarperCollins Leadership, an imprint of HarperCollins, [2017]. - x, 228 pages : illustrations (black and white) ; 22 cm.
The key to being seen, heard, and understood — The secret weapon that will grow your business — The simple SB7 framework — A character — Has a problem — And meets a guide — Who gives them a plan — And calls them to action — That helps them avoid failure — And ends in a success — People want your brand to participate in their transformation — Building a better website — Using StoryBrand to transform company culture.
If you use the wrong words to talk about your product, nobody will buy it. Marketers and business owners struggle to effectively connect with their customers, costing them and their companies millions in lost revenue. In a world filled with constant, on-demand distractions, it has become near-impossible for business owners to effectively cut through the noise to reach their customers, something Donald Miller knows first-hand. In this book, he shares the proven system he has created to help you engage and truly influence customers. The StoryBrand process is a proven solution to the struggle business leaders face when talking about their companies. Without a clear, distinct message, customers will not understand what you can do for them and are unwilling to engage, causing you to lose potential sales, opportunities for customer engagement, and much more. In Building a StoryBrand, Donald Miller teaches marketers and business owners to use the seven universal elements of powerful stories to dramatically improve how they connect with customers and grow their businesses. His proven process has helped thousands of companies engage with their existing customers, giving them the ultimate competitive advantage. Building a StoryBrand does this by teaching you: The seven universal story points all humans respond to; The real reason customers make purchases; How to simplify a brand message so people understand it; and How to create the most effective messaging for websites, brochures, and social media.
9781400201839
Branding (Marketing)
Advertising--Brand name products
Product management
Selling
Customer relations
Marketing
Bibliography B3 DM - eCommerce Fundamentals
HF5415.1255 / .M5473 2017
Building a storybrand : clarify your message so customers will listen / Donald Miller. - [New York, NY] : HarperCollins Leadership, an imprint of HarperCollins, [2017]. - x, 228 pages : illustrations (black and white) ; 22 cm.
The key to being seen, heard, and understood — The secret weapon that will grow your business — The simple SB7 framework — A character — Has a problem — And meets a guide — Who gives them a plan — And calls them to action — That helps them avoid failure — And ends in a success — People want your brand to participate in their transformation — Building a better website — Using StoryBrand to transform company culture.
If you use the wrong words to talk about your product, nobody will buy it. Marketers and business owners struggle to effectively connect with their customers, costing them and their companies millions in lost revenue. In a world filled with constant, on-demand distractions, it has become near-impossible for business owners to effectively cut through the noise to reach their customers, something Donald Miller knows first-hand. In this book, he shares the proven system he has created to help you engage and truly influence customers. The StoryBrand process is a proven solution to the struggle business leaders face when talking about their companies. Without a clear, distinct message, customers will not understand what you can do for them and are unwilling to engage, causing you to lose potential sales, opportunities for customer engagement, and much more. In Building a StoryBrand, Donald Miller teaches marketers and business owners to use the seven universal elements of powerful stories to dramatically improve how they connect with customers and grow their businesses. His proven process has helped thousands of companies engage with their existing customers, giving them the ultimate competitive advantage. Building a StoryBrand does this by teaching you: The seven universal story points all humans respond to; The real reason customers make purchases; How to simplify a brand message so people understand it; and How to create the most effective messaging for websites, brochures, and social media.
9781400201839
Branding (Marketing)
Advertising--Brand name products
Product management
Selling
Customer relations
Marketing
Bibliography B3 DM - eCommerce Fundamentals
HF5415.1255 / .M5473 2017
