Marketing communications (2018, 6 ed.)
Marketing communications (2018, 6 ed.)
- 6ª ed
- Pearson Prentice Hall, 2018
- xviii + 625 p. ; 26 cm
a european perspective
Marketing Communications: A European Perspective is the perfect resource for European students of marketing communications. Providing an extensive overview of the key concepts, techniques and applications of the field within a European context, it offers a fresh and comprehensive introduction to the discipline. ; The book covers all elements of the communications mix, including advertising, public relations, sponsorship, brand activation, direct marketing, online communications and exhibitions. This thoroughly updated sixth edition covers all the modern developments in the field, constantly relating them to the contemporary European context. ; The book covers the consumer behaviour and branding foundations of marketing communications, and all elements of the communications mix, including (online) advertising, public relations, sponsorship, brand activation, direct marketing and exhibitions. This thoroughly updated sixth edition covers all the modern developments in the field, constantly relating them to the contemporary European context. A hugely diverse range of products and brands, from Samsung and Speedo to Angry Birds and Abercrombie & Fitch, is covered.
9781292135762
HF COMMERCE
Communication in marketing -- Europe
Marketing--Management--Europe
Advertising Europe
Advertising
Communication in marketing
Marketing
Europe
Business and Management
Bibliography MSc - Marketing Management: Retail & Consumer Goods
a european perspective
Marketing Communications: A European Perspective is the perfect resource for European students of marketing communications. Providing an extensive overview of the key concepts, techniques and applications of the field within a European context, it offers a fresh and comprehensive introduction to the discipline. ; The book covers all elements of the communications mix, including advertising, public relations, sponsorship, brand activation, direct marketing, online communications and exhibitions. This thoroughly updated sixth edition covers all the modern developments in the field, constantly relating them to the contemporary European context. ; The book covers the consumer behaviour and branding foundations of marketing communications, and all elements of the communications mix, including (online) advertising, public relations, sponsorship, brand activation, direct marketing and exhibitions. This thoroughly updated sixth edition covers all the modern developments in the field, constantly relating them to the contemporary European context. A hugely diverse range of products and brands, from Samsung and Speedo to Angry Birds and Abercrombie & Fitch, is covered.
9781292135762
HF COMMERCE
Communication in marketing -- Europe
Marketing--Management--Europe
Advertising Europe
Advertising
Communication in marketing
Marketing
Europe
Business and Management
Bibliography MSc - Marketing Management: Retail & Consumer Goods
