Emotional design : why we love (or hate) everyday things

Norman, Donald A.

Emotional design : why we love (or hate) everyday things / Donald A. Norman. - New York : Basic Books, 2004. - xii, 257 pages : illustrations, photos (black and white) ; 20 cm.

Includes bibliographical references (p. 243-248) and index.

The meaning of things. Attractive things work better ― The multiple faces of emotion and design ― Design in practice. Three levels of design : visceral, behavioral and reflective ― Fun and games ― People, places and things ― Emotional machines ― The future of robots ― Epilogue: we are all designers.

Did you ever wonder why cheap wine tastes better in fancy glasses? Why sales of Macintosh computers soared when Apple introduced the colorful iMac? New research on emotion and cognition has shown that attractive things really do work better, a fact fans of Don Norman's classic The Design of Everyday Things cannot afford to ignore. In recent years, the design community has focused on making products easier to use. But as Norman amply demonstrates in this fascinating and important new book, design experts have vastly underestimated the role of emotion on our experience of everyday objects. Emotional Design analyzes the profound influence of this deceptively simple idea, from our willingness to spend thousands of dollars on Gucci bags and Rolex watches to the impact of emotion on the everyday objects of tomorrow. In the future, will inanimate objects respond to human emotions? Is it possible to create emotional robots? Norman addresses these provocative questions--drawing on a wealth of examples and the latest scientific insights--in this bold exploration of the objects in our everyday world.



9780465051366


Emotions and cognition
Design --Psychological aspects
Industrial design--Psychological aspects

Bibliography B3 FLM - Managing Creation, Design & Innovation

BF531 / .N67 2004

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