The practitioner's guide to product management
The practitioner's guide to product management
- Piatkus, 2015
- x + 195 p. ; 23 cm
Includes bibliographical references and index. TOC:-- Chapter 1: Balancing the Three Rings-- Chapter 2: Knowing the Customers Better Than They Know Themselves-- Chapter 3: You're Actually Managing People, Not Products-- Chapter 4: The Fine Line Between Success and Failure-- Chapter 5: Tender Loving Care of Time--
Did you cut through traffic on your Segway today? Cool off with a delicious can of New Coke? Relax at home while listening to some music on your Zune? ; Despite years of research, countless products like these see high-profile launches, only to end up failing to connect with an audience. THE PRACTITIONER'S GUIDE TO PRODUCT MANAGEMENT provides a firsthand road map to help you avoid the pitfalls of product failure-taking you through the field of product management with candid stories and real-world experiences of what it takes to create a product that meets the customer's needs.
9780349406749
HF COMMERCE
Product management
Entrepreneurship
Includes bibliographical references and index. TOC:-- Chapter 1: Balancing the Three Rings-- Chapter 2: Knowing the Customers Better Than They Know Themselves-- Chapter 3: You're Actually Managing People, Not Products-- Chapter 4: The Fine Line Between Success and Failure-- Chapter 5: Tender Loving Care of Time--
Did you cut through traffic on your Segway today? Cool off with a delicious can of New Coke? Relax at home while listening to some music on your Zune? ; Despite years of research, countless products like these see high-profile launches, only to end up failing to connect with an audience. THE PRACTITIONER'S GUIDE TO PRODUCT MANAGEMENT provides a firsthand road map to help you avoid the pitfalls of product failure-taking you through the field of product management with candid stories and real-world experiences of what it takes to create a product that meets the customer's needs.
9780349406749
HF COMMERCE
Product management
Entrepreneurship
