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CRM, las cinco pirámides del marketing relacional

CRM, las cinco pirámides del marketing relacional - Deusto, 2009 - 352 p. ; 22 cm

cómo conseguir que los clientes lleguen para quedarse

Contiene una bibliografía

ISBN: 9788423427215

Subjects--Uniform Titles:
HF COMMERCE

Subjects--Topical Terms:
Relaciones con los clientes
Mercadeo relacional
Servicio al cliente
CRM
Customer relations--Management

Customer relations
Relationship marketing
Customer service

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