000			02968nam a2200253Ia 4500
001			1661
008			230305s2013 xx 000 0 und d
020			_a9781118692288
040			_cTBS
041			_aeng
050			_aHD62.5 _b.A935 2013
100			_aAulet, Bill _d1958- _9572 _eauthor
245		0	_aDisciplined entrepreneurship _b: 24 steps to a successful startup _c/ Bill Aulet ; illustrated by Marius Ursache.
260			_aHoboken, NJ : _bWiley, _c2013.
300			_a xvi, 272 pages : illustrations (chiefly color) ; 21 cm.
504			_aIncludes bibliographical references and index.
505			_aIntroduction: Six themes of the 24 steps -- Getting started -- Market segmentation -- Select a beachhead market -- Build an end user profile -- Calculate the total addressable market (TAM) size for the beachhead market -- Profile the persona for the beachhead market -- Full life cycle use case -- High-level product specification -- Quantify the value proposition -- Identify your next 10 customers -- Define your core -- Chart your competitive position -- Determine the customer's decision-making unit (DMU) -- Map the process to acquire a paying customer -- Calculate the total addressable market size for follow-on markets -- Design a business model -- Set your pricing framework -- Calculate the lifetime value (LTV) of an acquired customer -- Map the sales process to acquire a customer -- Calculate the cost of customer acquisition (COCA) -- Identify key assumptions -- Test key assumptions -- Define the minimum viable business product (MVBP) -- That "The Dogs Will Eat the Dog Food" -- Develop a product plan -- Postlude: a business is more than 24 steps.
520			_a24 Steps to Success! Disciplined Entrepreneurship will change the way you think about starting a company. Many believe that entrepreneurship cannot be taught, but great entrepreneurs aren't born with something special -- they simply make great products. This book will show you how to create a successful startup through developing an innovative product. It breaks down the necessary processes into an integrated, comprehensive, and proven 24-step framework that any industrious person can learn and apply. You will learn: Why the 'F' word -- focus -- is crucial to a startup's success; Common obstacles that entrepreneurs face -- and how to overcome them; How to use innovation to stand out in the crowd -- it's not just about technology; Whether you're a first-time or repeat entrepreneur, Disciplined Entrepreneurship gives you the tools you need to improve your odds of making a product people want. Author Bill Aulet is the managing director of the Martin Trust Center for MIT Entrepreneurship as well as a senior lecturer at the MIT Sloan School of Management.
526			_aB3ASP ENT: Idea Generation
590			_bIncludes bibliographical references and index.
650		0	_aNew business enterprises _xManagement _97673
650		0	_aEntrepreneurship _9570
942			_2lcc
999			_c94 _d94