000			02009cam a2200337 a 4500
001			6103749
003			CaAEU
005			20240904133057.0
008			090610s2010 njua b 001 0 eng
010			_a 2009023602
015			_a015-33649 _2bnb
020			_a9780137042876
040			_aDLC _beng _cDLC _dYDX _dBTCTA _dYDXCP _dCDX _dBWX _dGBVCP _dDEBBG _dOCL _dEUM _dOCL _dBDX _dAEU
041			_aeng
050	0	0	_aHD30.28 _b.B36834 2010
100			_aBarney, Jay B. _920912 _eauthor
245	1	0	_aStrategic management and competitive advantage _b: concepts and cases _c/ Jay B. Barney, William S. Hesterly.
250			_aThird edition ; _bInternational edition.
260			_aUpper Saddle River, NJ : _bPrentice Hall, _c2010.
300			_axviii, 378, 222 variously numbered pages : illustrations (chiefly color) ; 25 cm.
504			_aIncludes bibliographical references and indexes.
505			_a1. What is strategy and the strategic management process? — 2. Evaluating a firm's external environment — 3. Evaluating a firm's internal capabilities — 4. Cost leadership — 5. Product differentiation — 6. Vertical integration — 7. Corporate diversification — 8. Organizing to implement corporate diversification — 9. Strategic alliances — 10. Mergers and acquisitions — Appendix : Analyzing cases and preparing for class discussions.
520	8		_aFor professors who want students to see connections between big ideas in strategy (thus understanding vs. memorizing), Barney/Hesterly provides an organizing framework (VRIO) as the foundation of the text. Students have a clear decision-making framework to use in analyzing cases and business situations.
526			_aB3ASP FLM: Marketing Strategic Approach
650		0	_aStrategic planning _xCase studies _911638
650		0	_aBusiness planning _xCase studies _91416
650		0	_aIndustrial management _xCase studies _9144
650		0	_aCompetition _xCase studies _923331
700			_aHesterly, William S. _920911 _eauthor
942			_2lcc
999			_c893 _d893