000			02112nam a2200313Ia 4500
001			843
008			230305s2011 xx 000 0 und d
020			_a9780749462697
041			_aeng
245		0	_aDistribution channels
250			_a2ª ed
260			_a _bKogan Page, _c2011
300			_axi + 403 p. ; 23 cm
500			_aunderstanding and managing channels to market
520			_aUsing numerous real-life examples, Distribution Channels explores the chain that makes products and services available for market and explains how to make the most of each step of the process. By defining the role and significance of the various partners involved, including distributors, wholesalers, final-tier channel players, retailers and franchise systems, the text provides a clear understanding of the entire go-to-market process, whilst also explaining channel partners' business models and how to engage with them for effective market access. ; ; Distribution Channels covers both the tactical and strategic dimensions of channel economics as well as containing information on accessing and servicing markets and customers, controlling brands, integrating web and online channels, building the value proposition and creating differentiation. ; ; Comprehensive and clear, this book provides you with the knowledge needed to improve your business model to ensure maximum market exposure and successful product delivery. The book is also supported by online resources, including additional figures, bonus chapters, and lecture slides.
590			_bIncludes bibliographical references and index. ;
630			_aHF COMMERCE _914
650		0	_aMarketing channels _95051
650		0	_aBusiness planning _91415
650			_a _912
700			_aDent, Julian _eAuthor _95052
856			_uhttp://books.google.com/books?id=FdlRv1wqTT4C&printsec=frontcover&dq=9780749462697&hl=es&ei=OzqoTqKUFsXPsgal6fjTAg&sa=X&oi=book_result&ct=result&resnum=1&ved=0CC0Q6AEwAA#v=onepage&q&f=false
902			_a642
905			_am
912			_a2011-01-01
942			_a1
953			_d2011-10-26 12:42:37
999			_c847 _d847