000 06759nam a2200373Ia 4500
001 833
008 230305s2010 xx 000 0 und d
020 _a9780137009275
043 _aen_UK
041 _aeng
245 4 _aThe fortune at the bottom of the pyramid
260 _a
_bWharton School Publishing,
_c2010
300 _axix, 401 p. : ill. ; 24 cm. + 1 CD-ROM (4 3/4 in.)
490 _aManagement/Strategy;
_vRevised and updated 5th anniversary ed.
500 _aerradicating poverty through profits
505 _aTable of Contents
_r Preface --
_r About the Author --
_rI The Fortune at the Bottom of the Pyramid --
_r1 The Market at the Bottom of the Pyramid --
_r The Power of Dominant Logic --
_r The Nature of the BOP Market --
_r There Is Money at the BOP --
_r Access to BOP Markets --
_r The BOP Markets Are Brand Conscious --
_r The BOP Market Is Connected --
_r BOP Consumers Accept Advanced Technology Readily --
_r The Market Development Imperative --
_r Create the Capacity to Consume --
_r The Need for New Goods and Services --
_r Dignity and Choice --
_r Trust Is a Prerequisite --
_r Benefits to the Private Sector --
_r2 Products and Services for the BOP --
_r A Philosophy for Developing Products and Services for the BOP --
_r Twelve Principles of Innovation for BOP Markets --
_r Making It Happen --
_r Conclusion --
_r3 BOP: A Global Opportunity? --
_r Engaging the BOP --
_r Local Growth Opportunities --
_r Learning to Grow --
_r Local Innovations and Global Opportunity --
_r BOP Solutions for Developed Markets --
_r Lessons for MNCs from BOP Markets --
_r Captial Intensity --
_r Sustainable Development --
_r Innovations --
_r The Cost of Managing --
_r Learning to Live in a Network of Relationships --
_r4 The Ecosystem for Wealth Creation --
_r Market-Oriented Ecosystem --
_r Ecosystems for a Developing Country --
_r Learning the Sanctity of Contracts --
_r Reducing Inequities in Contracts --
_r Building Governance Capabilities Among the Poor --
_r5 Reducing Corruption: Transaction Governance Capacity --
_r Are the Poor Poor? --
_r TGC --
_r Building TGC --
_r The Andhra Pradesh e-Governance Story --
_r eSeva --
_r Center for Good Governance --
_r Impediments --
_r Lessons from the Andhra Pradesh Experiment --
_r Appendix: List of eSeva Services --
_r6 Development as Social Transformation --
_r Development as Social Transformation --
_r Breaking Down Barriers to Communication --
_r BOP Consumers Upgrade --
_r Gaining Access to Knowledge --
_r Identity for the Individual --
_r Women Are Critcal for Development --
_r Evolving Checks and Balances --
_r The Real Test: From the Pyramid to the Diamond --
_rII Innovative Practices at the Bottom of the Pyramid --
_rSection I The Market at the Bottom of the Pyramid --
_r Casas Bahia: Fulfilling a Dream --
_r CEMEX: Innovation in Housing for the Poor --
_rSection II Known Problems and Known Solutions: What Is the Missing Link? --
_r The Annapurna Salt Story: Public Health and Private Enterprise --
_r Selling Health: Hindustan Lever Limited and the Soap Market --
_rSection III Known Problems and Unique Solutions --
_r Jaipur Foot: Challenging Convention --
_r The Aravind Eye Care System: Delivering the Most Precious Gift --
_rSection IV Known Problems and Systemwide Reform --
_r ICICI Bank: Innovations in Finance --
_r The ITC e-Choupal Story: Profitable Rural Transformation --
_r The EID Parry Story On CD --
_rSection V Scaling Innovations --
_r The Voxiva Story --
_r Innovations in Energy: E+Co's Investment in Tecnosol On CD --
_rSection VI Creating Enabling Conditions for the Development of the Private Sector - On CD --
_r Citizen Centricity: E-Governance in Andhra Pradesh On CD --
_r Biography --
_r Index --
_r III --
_r Casas Bahia (3:54) --
_r CEMEX (3:07) --
_r Annapurna Salt (4:05) --
_r Hindustan Lever Limited (4:16) --
_r Jaipur Foot (4:40) --
_r Aravind Eye Care (6:08) --
_r ICICI Bank (4:23) --
_r ITC e-Choupal (4:08) --
_r EID Parry (4:12) --
_r Voxiva (3:33) --
_r E+Co/Tecnosol (4:34) --
_r Andhra Pradesh (3:30) --
_r Interactive practices text in PDF format --
_r The EID Parry Story --
_r Innovations in Energy: E+Co's Investment in Tecnosol --
_r Citizen Cent--
520 _aDrawing on Prahalad's breakthrough insights in The Fortune at the Bottom of the Pyramid, great companies worldwide have sought to identify, build, and profit from new markets amongst the world's several billion poorest people, while at the same time helping to alleviate poverty. Five years after its first publication, this book's ideas are no longer 'theory': they are proven, profitable reality. In the 5th Anniversary Edition, Prahalad thoroughly updates his book to reveal all that's been learned about competing and profiting 'at the bottom of the pyramid.' Prahalad outlines the latest strategies and tactics that companies are utilizing to succeed in the developing world. He interviews several innovative CEOs to discuss what they've learned from their own initiatives, including the Unilever business leader who's built a billion-dollar business in India. You'll find a new case study on Jaipur Rugs' innovative new global supply chain; updates to earlier editions' key cases; and up-to-the-minute information on the evolution of key industries such as wireless, agribusiness, healthcare, consumer goods, and finance. Prahalad also offers an up-to-date assessment of the key questions his ideas raised: Is there truly a market? Is there scale? Is there profit? Is there innovation? Is this a global opportunity? Five years ago, executives could be hopeful that the answers to these questions would be positive. Now, as Prahalad demonstrates, they can be certain of it.
590 _bVista previa disponible en Google Books (ver enlace)
630 _aHD INDUSTRIES. LAND USE. LABOR
_937
650 _aGlobalization
_x Economic aspects Developing countries
_95019
650 _aPoor countries
_95020
650 0 _aInternational business enterprises
_xSocial aspects
_95021
650 0 _aEconomic assistance
_95022
650 _aNon-governmental organizations countries.
700 _aPrahalad, C.K.
_eAuthor
856 _uhttp://books.google.com/books?id=RPSG4JxAZzYC&dq=the+fortune+at+the+bottom+of+the+pyramid&hl=es&source=gbs_navlinks_s
902 _a449
905 _am
911 _ahttps://biblioteca.tbs-education.es/portadas/9780137009275.jpg
912 _a2010-01-01
942 _a1
953 _d2011-10-21 17:13:48
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