000			02152nam a2200337Ia 4500
001			56
008			230305scop. 2010x 000 0 und d
020			_a9781412957892
043			_aen_UK
041			_aeng
245		0	_aUnderstanding global cultures
250			_a4ª ed.
260			_aLos Angeles ; London ; New Delhi ; Singapore ; Washington DC ; Melbourne _bSAGE, _ccop. 2010
300			_axx + 634 p. ; 26 cm
500			_ametaphorical journeys through 29 nations, clusters of nations, continents and diversity
520			_a`In summary, this is a significant book . . . for a multitude of audiences, including scholars, practitioners, students, expatriates, travelers, and those who are simply interested in culture.... This book is also an ideal reference tool, since the metaphors are easy to remember yet rich in contextual value, and are presented in a logical structure for quick consultation. Overall, this book is enormously appealing, genuinely useful, and a worthy addition to any collection' - Thunderbird International Business Review (for the Third Edition) ; Authors Martin J Gannon and Rajinini Pillai present the cultural metaphor as a method for understanding the cultural mindsets of a nation, clusters of nations, and even continents. The fully updated Fourth Edition continues to emphasize that metaphors are guidelines to help outsiders quickly understand what members of a culture consider important. This new edition includes a new part structure, three completely new chapters, and major revisions to chapters on American football, Russian ballet, and the Israeli kibbutz.
630			_aGN ANTHROPOLOGY _9322
650			_aCross-cultural studies _9323
650		0	_aCross-cultural orientation _9324
650			_aNational characteristics _9325
650			_a _912
700			_aPillai, Rajnandini _eAuthor _9326
700			_aGannon, Martin J. _eAuthor
856			_uhttp://books.google.es/books?id=3jmztWWejd4C&printsec=frontcover&dq=undestanding+global+cultures#v=onepage&q=&f=false
902			_a559
905			_am
912			_a2010-01-01
942			_a1
953			_d2009-11-18 16:57:53
999			_c55 _d55