| 000 | 01738cam a22002778i 4500 | ||
|---|---|---|---|
| 001 | 23903459 | ||
| 005 | 20250110174817.0 | ||
| 007 | t| | ||
| 008 | 241025s2025 enk b 001 0 eng | ||
| 010 | _a 2024050322 | ||
| 020 | _a9781398618428 | ||
| 035 | _a(DLC)23903459 | ||
| 040 |
_aDLC _beng _erda _cDLC _dDLC _dDLC-MRC |
||
| 041 | _aeng | ||
| 050 | 0 | 0 |
_aHF5415.1265 _b.R688 2025 |
| 100 |
_aRowles, Daniel _eauthor _921627 |
||
| 245 | 1 | 0 |
_aDigital branding _b: how to successfully build and measure a brand online _c/ Daniel Rowles. |
| 250 | _aFourth edition. | ||
| 260 |
_aLondon ; _aNew York, NY : _bKogan Page, _c2025. |
||
| 300 | _axiv, 218 pages : illustrations ; 24 cm. | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 520 | _aYour brand is shaped by your actions and decisions. In the digital world, every move influences your brand image. Elevate your online presence and delve into key marketing channels with this acclaimed guide. Tailored for marketers and brand strategists, Digital Branding is an invaluable resource for enhancing your brand's identity and online presence. It offers practical, step-by-step guidance on developing your branding, backed by the expertise of a respected CIM fellow, course leader and industry influencer. This comprehensive guide establishes a sturdy framework for brand planning, identity development and channel selection. Drawing insights from industry giants like PWC, BBC and Specsavers, the book is now in its fully updated fourth edition. This latest edition introduces the new version of Google Analytics, Generative AI and changes to the SEO and social algorithm. | ||
| 650 | 0 |
_aInternet marketing _91133 |
|
| 650 | 0 |
_aBranding (Marketing) _96284 |
|
| 942 | _2lcc | ||
| 999 |
_c4457 _d4457 |
||