000			01886cam a2200301 i 4500
001			991107430567906196
005			20241218140529.0
008			230923s2024 enka b 001 0 eng d
020			_a9781529420326
035			_a(OCoLC)1398569725
035			_a(OCoLC)on1398569725
040			_aYDX _beng _erda _cYDX _dTOH _dOCLCO _dYDX _dOCLCO
041			_aeng
050		4	_aHD9940.A2 _bP67 2024
100			_aPosner, Harriet _eauthor _924414
245	1	0	_aMarketing fashion _b: strategy, branding and promotion _c/ Harriet Posner.
250			_aThird edition.
264		1	_aLondon : _bLaurence King Publishing, _c2024.
300			_a288 pages : _billustrations (chiefly color) ; _c26 cm.
500			_aPrevious edition 2015.
504			_aIncludes bibliographical references and index.
520			_aMarketing Fashion is a practical guide to the fundamental principles of marketing, branding and promotion, from creating a customer profile to developing a brand identity. The book explains key concepts and illustrates how they are applied within the global fashion and retail industry, from haute couture to the mass market. For this third edition, examples drawn from a broad range of fashion, textile and retail have been updated to include more on social media and digital and emerging technologies, such as fashion in the metaverse. The updated text increases the focus on sustainability issues, while also tracing recent disruptions to traditional marketing frameworks such as degrowth. There are also more examples of global fashion weeks and brand collaborations. The book will appeal to students at degree or foundation level as well as those contemplating a career in the fashion industry.
650		0	_aFashion merchandising _98540
650		0	_a Clothing trade _98544
650		0	_aBranding (Marketing) _96284
650		0	_aAdvertising _xFashion _910801
942			_2lcc
999			_c4443 _d4443