000			01830nam a22002537a 4500
008			241218b |||||||| |||| 00| 0 eng d
020			_a9789887566632
040			_ctbs
041			_aeng
050			_aNC998.4 _b.D96 2024
245			_aDynamic branding _b: responsive graphics for brands of today _c/ edited and produced by Viction Workshop Ltd ; creative direction: Victor Cheung.
260			_aNorth Point, Hong Kong : _bViction Workshop Ltd _c2024.
300			_a266, [6] pages : chiefly color illustrations ; 25 cm.
520			_aIn an increasingly digital world, brands are faced with the challenge of reshaping their identities in order to solidify their presence both online and offline, not to mention in a variety of other mediums. As a result, many designers and creatives have chosen to break with the notion of “never change your identity” and have opted for fluid, adaptive graphics that flexibly adapt to each platform they are placed on. Interweaving elements that span across graphics, motion, and more, Dynamic Branding showcases the best examples of graphic systems that skillfully shapeshift across mediums to bring out the best of what their brand has to offer while maintaining its integrity and core values. Contains a curated selection of brand identities that are brilliant at adapting to the digital world.
650		0	_aGraphic arts _xHistory _y21st century _vPictorial works _924409
650		0	_aCommercial art _xHistory _y21st century _vPictorial works _924410
650		0	_aBranding (Marketing) _xHistory _y21st century _vPictorial works _924411
650		0	_aGraphic artists _vInterviews _924412
655		0	_aIllustrated works _924413
655		0	_aInterviews _923088
700			_aCheung, Victor _c(Creative director) _924408
710			_aViction Workshop Ltd. _924407 _eeditor
942			_2lcc
999			_c4442 _d4442