000 02264cam a22003018i 4500
001 23938592
005 20250115171438.0
008 241203s2024 enk b 001 0 eng
010 _a 2024042685
020 _a9781398611627
_q(paperback)
020 _a9781398611641
_q(hardback)
020 _z9781398611634
_q(ebook)
040 _aDLC
_beng
_erda
_cDLC
041 _aeng
042 _apcc
050 0 0 _aHF5414
_b.B34 2024
100 _aBakare, Lola
_eauthor
_924387
245 1 0 _aResponsible marketing
_b: how to create an authentic and inclusive marketing strategy
_c/ Lola Bakare.
260 _aLondon, ;
_aNew York, NY :
_bKogan Page,
_c2024.
300 _axvi, 253 pages : illustrations (black and white) ; 24 cm.
504 _aIncludes bibliographical references and index.
505 _gMake it inclusive: how responsible marketing works — Make it authentic brand-relevant: social impact — Make it known: eputation impact — Make it count: commercial impact— Solving real problems — Telling real stories — Creating real opportunities — Influencing real policies — Cultivating cultural literacy — Choosing cheerleader, champion, or catalyst — Earning stakeholder buy-in — Getting it wrong the right way — Marketing Index.
520 _aResponsible Marketing takes readers through a forward-looking approach to inclusive marketing, offering a compelling blend of case studies, in-depth interviews, social impact marketing principles and inclusive leadership frameworks. Lola Bakare demystifies the relationship between today's marketing imperatives and the dynamic global cultural shifts that current and aspiring marketing leaders need to address. The book expands on the power of inclusivity, corporate responsibility and cultural awareness, helping marketing leaders determine how to make social impact outcomes an imperative across the entire marketing mix. Responsible Marketing walks readers through building a responsible, inclusive marketing strategy that captivates consumers and delivers long-term growth for a company.
650 0 _aBranding (Marketing)
_xSocial aspects
_98758
650 0 _aMarketing
_xSocial aspects
_97447
650 0 _aSocial responsibility of business
_92683
942 _2lcc
999 _c4434
_d4434