| 000 | 02203cam a2200265 i 4500 | ||
|---|---|---|---|
| 001 | 13574048 | ||
| 005 | 20241113170155.0 | ||
| 008 | 240529s2024 enk b 001 0 eng | ||
| 010 | _a 2024023112 | ||
| 020 | _a9781398615472 | ||
| 035 | _a(OCoLC)1396140731 | ||
| 035 | _a(OCoLC)on1396140731 | ||
| 035 | _a(OCoLC)1396140731 | ||
| 040 |
_aDLC _beng _erda _cDLC _dOCLCO _dPUL |
||
| 041 | _aeng | ||
| 050 | 0 | 0 |
_aHF5415.5 _b.L65 2024 |
| 245 | 1 | 4 |
_aThe future of luxury customer experience _b: how to create high-value, personalized omnichannel experiences _c/ Gabriella Lojacono. |
| 260 |
_aLondon ; _aNew York, NY : _bKogan Page, _c2024. |
||
| 300 |
_axviii, 324 pages ; _c24 cm |
||
| 520 | _aWhat is a luxury customer experience and how can luxury brands best use emerging technologies in order to create truly unique, high-end experiences for their customers? These are the questions that The Future of Luxury Customer Experience has been designed to answer, as it explores how luxury brands can best utilize new technologies to deliver experiences that surprise and delight customers in a truly omnichannel environment. Using case studies from world-leading luxury retailers such as Dior, Chanel and Ferrari, this book explains what makes a luxury customer experience different. Learn how luxury brands need to evolve in order to adapt to the changing landscape, using data and the latest technology to provide exceptional customer experiences whilst protecting their customer's privacy. Written by experts from the world-leading SDA Bocconi School of Management, this book provides a thorough understanding of how to create and deliver luxury customer experiences that will build long-lasting customer loyalty, as well as how these experiences can build and support brand awareness. Covering topics such as inclusivity and social responsibility, the use of AI and virtual experiences, as well as how set KPIs to evaluate success, this book provides practical advice on how to create a luxury customer experience that will deliver exceptional results. | ||
| 650 | 0 |
_aCustomer relations _93627 |
|
| 650 | 0 |
_aElectronic commerce _91263 |
|
| 700 |
_aLojacono, Gabriella _913777 _eeditor |
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| 942 | _2lcc | ||
| 999 |
_c4416 _d4416 |
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