000			02748cam a2200289 i 4500
001			23611208
005			20241113151211.0
008			240318s2025 nyua b 001 0 eng
010			_a 2024007004
020			_a9781032521381 _q(hardback)
020			_a9781032530284 _q(paperback)
020			_z9781003409793 _q(ebook)
040			_aDLC _beng _erda _cDLC _dDLC
042			_apcc
050	0	0	_aHF5415.1265 _b.G33 2025
100			_aGabay, J. Jonathan, _eauthor. _924336
245	1	0	_aPractical digital marketing and AI psychology _b: how to gain online consumer trust and sales using technologies and psychology _c/ J. Jonathan Gabay.
264		1	_aLondon ; _aNew York : _c: _bRoutledge Taylor & Francis Group, _c2025.
300			_axiv, 438 pages: _bcolor illustrations ; _c24 cm
504			_aIncludes bibliographical references and index.
505			_aAtlas of your mind — I vs AI — Me, myself and I — Giving "I" what "I" wants and needs (As well as other lies "I" tells ourselves) — Brand kisses in the mind — Modelling excellence — Brain sells — Alone together — Scan: cognitive biases, fallacies, and rules of thumb.
520			_aPractical Digital Marketing and AI Psychology explores how successful brands utilise both psychology and cutting-edge artificial intelligence technologies to maximise digital marketing strategies. Psychology has long been a foundation for successful marketing strategies, and evolving AI technologies are opening up new opportunities for marketers to help brands build trust and loyalty online. In this exceptional book, award-winning writer Jonathan Gabay delves into fascinating psychological digital marketing techniques and concepts, explaining the practical psychology and science you need to lift your marketing career to the next level. Gabay explores how new technologies can be harnessed to increase their impact significantly. The book provides practical tips and contemporary best-practice examples, including prompt engineering, the psychology behind mission statements and logo design, gamification, the possibilities and pitfalls of social media, among many more areas that will ensure your brand is trusted, valued, and desired. This definitive book is perfect for marketing students up to PhD level and digital marketing, PR, and sales professionals looking for a fascinating, compelling read, packed with ideas and examples, that combines academic excellence with practical advice – all written and presented in a highly accessible style. _cProvided by publisher.
650		0	_aInternet marketing _xPsychological aspects.
650		0	_aArtificial Intelligence _xPsychological aspects.
650		0	_aConsumer behavior _xPsychological aspects.
942			_2lcc
999			_c4412 _d4412