000			03645pam a22004331i 4500
001			991017645339707026
003			UkOxU
005			20241024164108.0
006			m || d |
007			cr |||||||||||
008			230118s2023 nju ob 001|0|eng|d
015			_aGBC321875 _2bnb
020			_a9781292449333 _q(PDF ebook): _cĐ51.99
020			_z9781292449364 _q(paperback): _cĐ64.99
020			_a9781292449401 _q(ebook): _cĐ38.99
035			_a023322063-44oxf_inst
035			_a(UkOxU)023322063
035			_a(Uk)020941704
037			_a9781292449333 _bPearson UK
040			_aStDuBDS _beng _erda _epn _cStDuBDS _dUk
042			_aukblsr
100			_aKotler, Philip _eauthor. _91123
245	1	0	_aPrinciples of marketing.
250			_aNineteenth edition _b/ Philip Kotler, Gary Armstrong, Sridhar Balasubramanian.
250			_aGlobal edition.
264		1	_aUpper Saddle River : _bPearson, _c2023.
300			_a1 online resource.
500			_aPrevious edition: published as by Philip Kotler, Gary Armstrong, with Marc Oliver Opresnik. 2021.
500			_aAcademic
504			_aIncludes bibliographical references and index.
505	0		_aPART I — Defining Marketing and the Marketing Process — Marketing — Creating Customer Value and Engagement — Company and Marketing Strategy — Partnering to Build Customer Engagement, Value, and Relationships — PART II — Understanding the Marketplace and Consumer Value — Analyzing the Marketing Environment — Managing Marketing Information to Gain Customer Insights — Consumer Markets and Buyer Behavior — Business Markets and Business Buyer Behavior — PART III — Designing a Customer Value-Driven Strategy and Mix — Customer Value-Driven Marketing Strategy — Creating Value for Target Customers — Products, Services, and Brands — Building Customer Value — Developing New Products and Managing the Product Life Cycle — Pricing — Understanding and Capturing Customer Value — Pricing Strategies — Additional Considerations — Marketing Channels — Delivering Customer Value — Retailing and Wholesaling — Engaging Consumers and Communicating Customer Value — Integrated Marketing Communications Strategy — Advertising and Public Relations — Personal Selling and Sales Promotion — Digital Marketing — PART IV — Extending Marketing — Creating Competitive Advantage — The Global Marketplace — Sustainable Marketing — Social Responsibility and Ethics — Appendices — Marketing Plan — Marketing by the Numbers — Careers In Marketing.
520			_aMaster key marketing challenges and learn how you can develop meaningful connections with your customers. Principles of Marketing, 19th edition shows you how to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. Ideal for marketing students, this text presents the fundamentals of marketing within an innovative customer-value framework. This latest edition has been extensively revised to reflect the major trends impacting contemporary marketing. With a wealth of company stories and features, this text will show you how companies use new digital technologies to maximise customer engagement and shape brand experiences.
650		0	_aMarketing _91020
700			_aArmstrong, Gary _q(Gary M.),
700			_aBalasubramanian, Sridhar, _eauthor. _924261
700			_aKotler, Philip _tPrinciples of marketing.
856			_uhttps://bookshelf.vitalsource.com/reader/books/9781292449333 _y19th edition Global Edition, e-book
942			_2ddc
999			_c4373 _d4373