| 000 | 03394cam a22003258i 4500 | ||
|---|---|---|---|
| 001 | 22082212 | ||
| 005 | 20241011113124.0 | ||
| 008 | 210614s2021 si 001 0 eng c | ||
| 010 | _a 2021028320 | ||
| 020 | _a9781119741312 | ||
| 040 | _cTBS | ||
| 041 | _aeng | ||
| 050 | 0 | 0 |
_aHD9999.L852 _bS66 2021 |
| 100 |
_aSom, Ashok _eauthor _97375 |
||
| 245 | 1 | 4 |
_aThe road to luxury : _bthe new frontiers in luxury brand management cloth / _cAshok Som, Christian Blanckaert. |
| 250 | _aSecond edition. | ||
| 260 |
_aSingapore : _bJohn Wiley & Sons, _c2021. |
||
| 300 |
_axii, 492 pages : _billustrations, charts, graphs (black and white) ; _c24 cm. |
||
| 504 | _aIncludes index. | ||
| 505 | _apt. 1. Understanding the luxury business — 1. Introduction : definition and crisis of luxury — 2. Evolution of the global luxury market — 3. Who’s who of luxury — 4. Branding — 5. Brand identity, ethos, clients — pt. 3. Luxury management and markets — 6. Family-run houses, corporatization, and new entrants — 7. Management styles in the luxury industry — 8. Skills — 9. Managing operations and supply chain in the luxury business — 10. Services : the point of sale — pt. 3. Contemporary issues and the new frontiers — 11. Digitalization of retail : e-commerce, platforms, and omnichannel — 12. Sustainability, circularity, and the new era of luxury — 13. New markets and the future — 14. Epilogue : how to create a luxury brand. | ||
| 520 | _aThis new edition presents a comprehensive review of the luxury industry's transformation and the brand management trends and issues it faces today. It offers holistic forecast for the industry and pragmatic suggestions for entrepreneurs. Structured thematically, the book starts by introducing luxury as a concept and the cultural perspectives of specific groups such as the French, Italians, Chinese etc., It then dives into the different traditional personal luxury goods sectors and their extensions into the luxury business to analyze their backgrounds and where they are today in terms of business attractiveness and appropriateness. The subsequent chapters discuss the counter-intuitive nature of the luxury industry, its clients and their values, management practices and challenges in the luxury supply chain, the process of inculcating sustainability in business models, followed by the who's who of the present-day luxury industry. These chapters present new insights gathered from the last five years, historical transition from craft-based and small-scale organizations to houses of brands, changes in organizational structures, the mega-mergers and re-alignments. Highlights of the book include: A toolkit on creating a new luxury brand - A chapter on contemporary challenges and changes: Effects of COVID-19, Omni-channel, E-commerce and the digital era - A fully updated chapter on intellectual property rights and counterfeiting - Fresh case studies and relevant examples. | ||
| 650 | 0 |
_aLuxuries _xMarketing _97147 |
|
| 650 | 0 |
_aLuxury goods industry _97363 |
|
| 650 | 0 |
_aBrand name products _xManagement _92369 |
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| 650 | 0 |
_aBranding (Marketing) _96284 |
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| 653 | _aFashion & Luxury Collection | ||
| 700 |
_aBlanckaert, Christian _eauthor _97374 |
||
| 776 | 0 | 8 |
_iOnline version: _aSom, Ashok. _tRoad to luxury _bSecond edition. _dSingapore : Wiley, [2021] _z9781119741381 _w(DLC) 2021028321 |
| 942 | _2lcc | ||
| 999 |
_c4294 _d4294 |
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