| 000 | 02359cam a2200301Mi 4500 | ||
|---|---|---|---|
| 001 | on1048445265 | ||
| 003 | OCoLC | ||
| 005 | 20241023150524.0 | ||
| 008 | 180815s2019 maua 001 0 eng d | ||
| 020 | _a9781631597084 | ||
| 035 | _a(OCoLC)1048445265 | ||
| 040 | _ctbs | ||
| 041 | _aeng | ||
| 050 | 0 | 0 |
_aNC1002.L63 _bB83 2019 |
| 100 |
_aBudelmann, Kevin _eauthor _923888 |
||
| 245 | 1 | 0 |
_aBrand identity essentials _b: 100 principles for building brands _c/ Kevin Budelmann, Yang Kim. |
| 250 | _aRevised and Expanded. | ||
| 260 |
_aBeverly, MA : _bRockport, _c2019 |
||
| 300 |
_a232 pages : _bcolor illustrations ; _c26 cm. |
||
| 500 | _aIncludes index. | ||
| 505 | _aEssential tools — Essential decisions — Essential strategies. | ||
| 520 | _aBrand Identity Essentials, Revised and Expanded outlines and demonstrates basic logo and branding design guidelines and rules through 100 principles. These include the elements of a successful graphic identity, identity programs and brand identity, and all the various strategies and elements involved. A company's identity encompasses far more than just its logo. Identity is crucial to establishing the public's perception of a company, its products, and its effectiveness—and it's the designer's job to envision the brand and create what the public sees. Brand Identity Essentials, a classic design reference now updated and expanded, lays a foundation for brand building, illustrating the construction of strong brands through examples of world-class design. Topics include: A Sense of Place, Cultural Symbols, Logos as Storytellers, What is "On Brand?", Brand Psychology, Building an Online Identity, Managing Multiple Brands, Owning an Aesthetic, Logo Lifecycles, Programs That Stand Out, Promising Something, and Honesty is Sustainable The new, revised edition expands each of the categories, descriptions, and selections of images, and incorporates emergent themes in digital design and delivery that have developed since the book first appeared. Brand Identity Essentials is a must-have reference for budding design professionals and established designers alike. | ||
| 526 | _aMSc Brand Management & Creativity | ||
| 650 | 0 |
_aLogos (Symbols) _xDesign _923745 |
|
| 650 | 0 |
_aIndustrial design coordination _923743 |
|
| 700 |
_aKim, Yang _d1968- _eauthor _923889 |
||
| 942 | _2lcc | ||
| 999 |
_c4253 _d4253 |
||