| 000 | 02480cam a2200301Ia 4500 | ||
|---|---|---|---|
| 001 | 991004405849704336 | ||
| 005 | 20240725111955.0 | ||
| 008 | 120330s2012 enka b 001 0 eng d | ||
| 010 | _a 2012931634 | ||
| 020 | _a9780500516263 | ||
| 035 | _a(CaACU)3736071-01ucalg_inst | ||
| 035 | _a(OCoLC)i9780500516263 | ||
| 035 | _a(OCoLC)783160482 | ||
| 040 |
_aBTCTA _beng _cBTCTA _dBDX _dUKMGB _dYDXCP _dYNK _dCDX _dUAT _dBKX |
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| 041 | _aeng | ||
| 050 | 4 |
_aHF5823 _b.K65 2012 |
|
| 100 |
_aKolster, Thomas _d1978- _923972 _eauthor |
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| 245 | 1 | 0 |
_aGoodvertising _b: creative advertising that cares _c/ Thomas Kolster. |
| 246 | 3 | 0 | _aCreative advertising that cares |
| 260 |
_aLondon : _bThames & Hudson, _c2012. |
||
| 300 |
_a256 pages : _billustrations (chiefly color) ; _c29 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 505 | _aTransparency — Connection — Simplicity — Collaboration — Compassion — Creativity — Contagiousness — Generosity — Insight — Positivity — Commitment. | ||
| 520 | _aThought-provoking and innovative: responsible advertising by brands and charities worldwide, including Volkswagen, FIAT, Unilever, UNESCO, Greenpeace, Michelin, HP, and American Express. Can advertising be a force for good? How can a brand use advertising to earn the trust of an audience? Demonstrating a brand’s corporate conscience or making audiences aware of its charitable or philanthropic activities is one of the great creative challenges an advertising agency can be given. Here is a collection of outstanding and effective campaigns that communicate the socially responsible nature of leading brands, products, and public organizations today. Deftly organized into ten chapters―Transparency, Connection, Simplicity, Collaboration, Passion, Creativity, Contagiousness, Generosity, Insight, and Full Commitment―it both inspires through great work and explains the principles involved. Over ninety campaigns in a full array of media channels are featured, and each is accompanied by a detailed commentary on the work. Including interviews and insights from leading advertising strategists, the book provides a comprehensive overview for professional advertising creatives, brand strategists, or anyone who works with a brand that values truth, trust, and responsibility. 400 color illustrations. | ||
| 650 | 0 |
_aAdvertising _xMoral and ethical aspects _913199 |
|
| 650 | 0 |
_aCommercial art _xTechnique _923973 |
|
| 942 | _2lcc | ||
| 999 |
_c4237 _d4237 |
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