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020 _z9780760383384
040 _aYDX
_beng
_cTBS
_dOCLCO
_dORMDA
_dUtOrBLW
041 _aeng
050 4 _aZ250.S76
100 _aStocks, Elliot Jay
_eauthor
_923778
245 1 0 _aUniversal principles of typography
_b: 100 key concepts for choosing and using type
_c/ Elliot Jay Stocks ; foreword by Ellen Lupton.
260 _aBeverly, MA :
_bRockport Publishers,
_c2024.
300 _a221 pages :
_billustrations (some color) ;
_c26 cm.
490 _aRockport universal series
505 _aGetting to know type — Typographic fundamentals — Choosing & pairing type — Typographic systems — Typographic systems (continued) — OpenType & web typography & variable fonts — Going further.
520 _aExplore 100 key concepts, theories, and guidelines that are critical for choosing and using type. We communicate with text every single day, but what does it mean to really understand type—to use it with clear intent and purpose? The art and science of typography combines subtle tweaks to line lengths with harmonious combinations of weights and styles; considered typeface pairings with a robust set of alternate characters; exciting technological advances with the realities of font licensing. There are so many ways designers can optimize how text is read and influence the way its message is understood—and yet so many designers miscommunicate without even realizing it. Richly illustrated and easy to navigate, Universal Principles of Typography pairs clear explanations of each principle with visual examples of it applied in practice. By considering these concepts and examples, you can learn to make more informed, and ultimately better, typography decisions. Building upon tried-and-tested principles from the world of print through to the very latest advances in browser technology, this book will equip you with everything you need to make the most informed typographic decisions in your design work today. Featured principles are as diverse as: Characters & Glyphs — Font v. Typeface — Hierarchy — Inclusivity — OpenType — Pairing type — Rhythm — Web fonts. Each principle is presented in a two-page format. The left-hand page contains a succinct definition, a full description of the principle, examples of its use, and guidelines for use. Sidenotes appear to the right of the text, and provide elaborations and references. The right-hand page contains visual examples and related graphics to support a deeper understanding of the principle. With Universal Principles of Typography, gain a deep understanding of the universal principles of typography and learn how to apply them across any work you do with type, from the simplest of documents to the most complex of cross-platform design systems.
650 0 _aType and type-founding
_923779
650 0 _aPrinting
_923780
700 _aLupton, Ellen
_ewriter of foreword
_923781
942 _2lcc
999 _c4229
_d4229