000			02741cam a22003138i 4500
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005			20240625160339.0
006			m |o d |
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008			210419s2021 mau o 001 0 eng
010			_a 2021018402
020			_a9780760371497
040			_aDLC _beng _cTBS _erda
041			_aeng
042			_apcc
050	0	0	_aNC1002.L63 _bM377 2021
100			_aMartin, James _d1983- _eauthor _923746
245	1	0	_aMade by James _b: the honest guide to creativity and logo design _c/ James Martin.
260			_aBeverly, MA : _bQuatro Publishing Group, _c2021.
300			_a223 pages : _billustrations (some color) ; _c26 cm.
504			_aIncludes index.
505			_aIntroduction. Hello, it's me — The past, present, and future — Creating an effective work process — My honest and authentic approach to logo design — Working with clients — Logo case studies — Growth and longevity — Rude not to conclude.
520			_aDesign better logos and become a more successful, confident graphic designer with Made by James as your guide. *Winner of the 2021 American Graphic Design Award for Book Design from Graphic Design USA* UK-based graphic designer James Martin shares his wealth of experience, information, and advice with one goal in mind: to help designers of all levels create better work and enjoy the process. James has designed hundreds of logos for a variety of top brands, and shares his unique creative process, from concept to sketches to final design. Learn how to create outstanding logos, craft and refine your creative process, build great relationships with clients, and become prolific and consistent. Discover how James creates innovative, clever, and memorable logos with his own hands-on, step-by-step process that includes word mapping, rapid prototyping, and sketching ideas on paper. Learn how to become a visual storyteller by understanding the key factors of working with clients and making them a valued part of the process. In addition to the important “hows” of logo design—techniques, ideas, and examples of creating logos and building brands—you will benefit from learning aspects of the business rarely discussed: how to become more disciplined, how to see failures as valuable experiences, and ways to avoid burnout. James shows that design isn’t just about creating images; it’s about building trusting relationships with clients, finding inspiration and using it effectively, and sharing ideas and becoming part of a community.
650		0	_aLogos (Symbols) _xDesign _923745
650		0	_aGraphic arts _923747
650		0	_aBranding (Marketing) _96284
650		0	_aCommercial art _xDesign _923748
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999			_c4225 _d4225