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008			231024s2023 maua o 001 0 eng d
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040			_aORMDA _beng _erda _epn _cORMDA _dAEU
041			_aeng
050		4	_aNC1002.L63 _bP47 2023
100			_aPeters, Allan _eauthor _923744
245	1	0	_aLogos that last _b: how to create iconic visual branding _c/ by Allan Peters.
260			_aBeverly, MA : Quarto Publishing Group, 2023.
300			_a208 pages : _billustrations (color) ; _c26 cm.
504			_aIncludes index.
505			_aWhat makes a logo last? — Brand mark process — Inspiration hunting — Badge design process — Brand extensions — Brand evolution — The shop — Case studies — Passion projects.
520			_aLearn how to create iconic visual branding that stands the test of time with the innovative tools and inspiration in Logos That Last. Award-winning graphic designer Allan Peters has distilled the knowledge and experience of a 20-year career into this landmark guide for designers and brand strategists of any level. Through the years, Peters has designed hundreds of logos for top brands as well as personal passion projects, and has developed a unique creative process he shares in Logos that Last for the very first time. Learn how to build great relationships with clients, while cultivating consistency and productivity. Logos that Last also includes: Detailed case studies that follow designs from concept to completion; Tips for turning a good idea into a great logo; Strategies for extending a great logo into a dynamic brand system; Advice for turning your passion into your profession. With Logos that Last, discover how to create inventive, thoughtful, and enduring logos with Peters’s own hands-on, step-by-step process.
650		0	_aLogos (Symbols) _xDesign _923745
650		0	_aBranding (Marketing) _96284
650		0	_aProduct design _96163
942			_2lcc
999			_c4224 _d4224