000			01760nam a2200253 4500
001			10248352
003			CaAEU
008			230529s2023 enka f b 001 0 eng u
020			_a9783030170073
035			_aon1355045627
040			_aAGPC _beng _erda _dNNfCLS _dAGPC _cTBS
050		4	_aN8600
100	1		_aMassi, Marta, _d1980- _eauthor.
245	1	0	_aFrom art to marketing _b: the relevance of authenticity to contemporary consumer culture _c/ Marta Massi.
264		1	_aBasingstoke : _bPalgrave Macmillan, _c2023.
300			_aix, 151 pages : _billustrations ; _c21 cm.
504			_aIncludes bibliographical references and index.
505	0		_aAuthenticity: A Polemial Concept — The Concept of Authenticity in the Broader Literature — Authenticity in Marketing: Reality or Oxymoron — Building Authenticity: The Managerial Perspective — Authenticity: Is It Really What Consumers Want? — The Study of Authenticity: Implications and Future Research.
520			_aTaking a new approach to a relatively underexplored area, this book examines the concept of authenticity and its relevance to marketing management. The author draws on several disciplines, including arts, philosophy, sociology and psychology, as well as focusing on important sub-fields within the field of marketing such as consumer behaviour and tourism. Presenting data from interviews with managers and consumers, and summarising and critiquing recent developments within the field, From Arts to Marketing is a timely and much-needed addition to literature and will be useful to those researching consumer behaviour, brand management and marketing more generally.
650		0	_aArt _xExpertising.
650		0	_aArt _xMarketing.
650		0	_aMarketing _xPhilosophy.
942			_2lcc
999			_c4189 _d4189