000			02564nam a2200325 i 4500
001			9683553
003			CaAEU
005			20241011115030.0
006			m o d |
007			cr cnu||||||||
008			201010s2020 sz o 000 0 eng d
020			_a9783030261207
040			_cTBS
050		4	_aTT507 _bA785 2020
245	0	4	_aThe artification of luxury fashion brands _b: synergies, contaminations, and hybridizations _c/ edited by Marta Massi, Alex Turrini ; foreword by Jean-Noël Kapferer.
260			_aCham, Switzerland : Palgrave Macmillan, 2020.
300			_axvii, 166 pages : illustrations, charts, portraits (some color) ; 21 cm.
490			_aPalgrave studies in practice: Global fashion brand management, _v2523-3505.
505			_aWhen fashion meets art : the artification of luxury fashion brands / Marta Massi and Alex Turrini — Sergio Rossi and its magic kingdom : artistic interventions, brand identity renewal, and stakeholder awareness / Chiara Paolino and Ariane Berthoin Antal — Trussardi Art and fashion : a long-distance relationship? / Andrea Rurale and Stefano Prestini — Guccification : redefining luxury through art - the Gucci revolution / Giorgia Sepe and Alessia Anzivino — Christian Dior : the art of haute couture / Federica Antonaglia and Juliette Passebois Ducros — Balenciaga : the master of haute couture / Ciara Piancatelli, Piergiacomo Mion Dalle Carbonare, and Manuel Cuadrado-García
520			_aDespite being vastly different both socially and economically, art and fashion are increasingly converging to collaborate in mutually advantageous ways. This book discusses the mutual benefits of collaboration through analysis of successful case studies, including corporate art collections and museums, patronage and sponsorship initiatives, and art-based brand management in the fashion sector. It provides a categorization of the strategies that fashion firms employ when they join the art world and illustrates how art and fashion brands can interact strategically at different levels. This book will be a valuable resource to researchers, providing an enhanced understanding of the potential of artification for managing brands and products.
588			_aDescription based on print version record.
650		0	_aFashion merchandising _98540
650		0	_aFashion and art _923382
650		0	_aFashion _91004
650		0	_aLuxuries _910795
653			_aFashion & Luxury Collection
700			_aMassi, Marta _eeditor _913880
700			_aTurrini, Alex _eeditor _913879
942			_2lcc
999			_c4060 _d4060