000			01758nam a22002177a 4500
008			240424b |||||||| |||| 00| 0 eng d
020			_a9789401475037
040			_cTBS
041			_aeng
050			_aHD60 _b.V48 2021
100			_aVerstraete, Isabel _923366 _eauthor
245			_aDoes your brand care? _b: building a better world with the CARE principles _c/ Isabel Verstraete.
260			_aLeuven ; Amsterdam : Lannoo Campus, 2021.
300			_a152 pages : illustrations (color) ; 24 cm.
505			_a1. Why I developed the C A R E Principles : a personal note — 2. The ‘next normal’ : tooling up for constant change — 3. Why brands should start showing they care today - if they want to thrive tomorrow — 4. The C A R E Principles : how collaboration, agility, reliability and empath can make your brand future-proof — 5. Why collaboration is key — 6. Why agility matters — 7. Why reliability is crucial — 8. Why empathy works — 9. Embracing the new kids on the block : Generations Z and Alpha — 10. The C A R E SCAN : How much does your company C A R E?
520			_aWe live in turbulent times. In the future companies will have to take responsibility and try to provide a solution to social problems. The C A R E principles are precisely designed to help companies to stay relevant and moreover prepare for the increasingly demanding customer. This book inspires with numerous cases from all sectors, all over the world. From start-ups to multinationals. It shows that everyone, including companies, can show what they really care about.
650		0	_aSocial responsibility of business _92683
650		0	_aIndustries _xSocial aspects _921633
650		0	_aMarketing _xMoral and ethical aspects _923367
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999			_c4056 _d4056