000 | 02088nam a22002537a 4500 | ||
---|---|---|---|
008 | 240423b |||||||| |||| 00| 0 eng d | ||
020 | _a9780199499045 | ||
040 | _cTBS | ||
041 | _aeng | ||
050 |
_aHF5438.4 _b.P354 2019 |
||
100 |
_aPanda, Tapan K. _q(Tapan Kumar) _923361 _eauthor |
||
245 |
_aSales and distribution management _c/ Tapan K. Panda, Sunil Sahadev. |
||
250 | _aThird edition. | ||
260 | _aNew Delhi, India : Oxford University Press, 2019. | ||
300 | _a xiii, 488 pages : illustrations, graphs, tables (black and white) ; 25 cm. | ||
504 | _aIncludes bibliographical references and index. | ||
505 | _a1. Introduction to sales management — 2. Selling skills and selling strategies — 3. The selling process — 4. Managing sales information — 5. Sales force automation — 6. Sales organization — 7. Management of sales territory — 8. Management of sales quota — 9. Recruitment and selection of the sales force — 10. Training the sales force — 11. Sales force motivation — 12. Sales force compensation & evaluation — 13. Sales force control 272 — pt. 2. Distribution management — 14. Distribution channel management—an introduction — 15. Designing customer-oriented marketing channels — 16. Customer-oriented logistics management — 17. E-commerce and distribution channel management — 18. Channel information systems — 19. Managing channel member behaviour — 20. Managing wholesalers and franchisees — 21. Retail management — 22. Managing the international channels of distribution. | ||
520 | _aSales and Distribution Management in its third edition provides detailed discussions on the techniques and strategies used by marketers to deal with increasing competition in the market. With its application-oriented approach and new real-life cases, this book would be useful to marketing professionals besides students. | ||
650 | 0 |
_aSales management _9291 |
|
650 | 0 |
_aMarketing channels _95051 |
|
650 | 0 |
_aPhysical distribution of goods _923362 |
|
700 |
_aSahadev, Sunil _923363 _eauthor |
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942 | _2lcc | ||
999 |
_c4055 _d4055 |