000 02088nam a22002537a 4500
008 240423b |||||||| |||| 00| 0 eng d
020 _a9780199499045
040 _cTBS
041 _aeng
050 _aHF5438.4
_b.P354 2019
100 _aPanda, Tapan K.
_q(Tapan Kumar)
_923361
_eauthor
245 _aSales and distribution management
_c/ Tapan K. Panda, Sunil Sahadev.
250 _aThird edition.
260 _aNew Delhi, India : Oxford University Press, 2019.
300 _a xiii, 488 pages : illustrations, graphs, tables (black and white) ; 25 cm.
504 _aIncludes bibliographical references and index.
505 _a1. Introduction to sales management — 2. Selling skills and selling strategies — 3. The selling process — 4. Managing sales information — 5. Sales force automation — 6. Sales organization — 7. Management of sales territory — 8. Management of sales quota — 9. Recruitment and selection of the sales force — 10. Training the sales force — 11. Sales force motivation — 12. Sales force compensation & evaluation — 13. Sales force control 272 — pt. 2. Distribution management — 14. Distribution channel management—an introduction — 15. Designing customer-oriented marketing channels — 16. Customer-oriented logistics management — 17. E-commerce and distribution channel management — 18. Channel information systems — 19. Managing channel member behaviour — 20. Managing wholesalers and franchisees — 21. Retail management — 22. Managing the international channels of distribution.
520 _aSales and Distribution Management in its third edition provides detailed discussions on the techniques and strategies used by marketers to deal with increasing competition in the market. With its application-oriented approach and new real-life cases, this book would be useful to marketing professionals besides students.
650 0 _aSales management
_9291
650 0 _aMarketing channels
_95051
650 0 _aPhysical distribution of goods
_923362
700 _aSahadev, Sunil
_923363
_eauthor
942 _2lcc
999 _c4055
_d4055