| 000 | 02506cam a22003014a 4500 | ||
|---|---|---|---|
| 001 | 13842970 | ||
| 005 | 20240430124912.0 | ||
| 008 | 050114s2005 ilua b 001 0 eng | ||
| 010 | _a 2005000524 | ||
| 020 | _a9781419502750 | ||
| 040 |
_aDLC _cDLC _dDLC |
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| 041 | _aeng | ||
| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHD31 _b.B7198 2005 |
| 100 |
_aBrabandere, Luc de _dauthor |
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| 245 | 1 | 4 |
_aThe forgotten half of change _b: achieving greater creativity through changes in perception _c/ Luc de Brabandere. |
| 260 |
_aChicago ; _bDearborn Trade Pub. _c2005. |
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| 300 |
_axiv, 172 pages : _billustrations ; _c24 cm. |
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| 504 | _aIncludes bibliographical references (p. 165-166) and index. | ||
| 505 | 0 | _aChanging twice -- A non finito world -- Seeing is believing? -- Surviving the success -- Think twice, it's all right! -- The magic of imagination -- An ideas factory -- The "ideal" manager. | |
| 520 | _aUnlock and Embrace a New Mindset about Business Creativity The 20th century saw the United States dominate the world of innovation, but at the dawn of the 21st century it’s become pretty clear that the pace of change in a global economy demands not only innovation, but creativity. We must become as good at changing our perceptions as we have become at changing reality. Inspiring creativity is one of the most pressing needs for American corporations, particularly those in markets that are forcing them not only to improve but transform themselves. Yet true creativity can be had only if you are willing to break the rules that have locked you in a set way of thinking, not just doing. This unique book will help managers think about how they think. This understanding will help them inspire creativity and sense when it is time to focus on the second half of change—changing perception. The Forgotten Half of Change differs from other books the same way perception differs from reality. It is at once humorous and humanistic, making fun of our weaknesses yet sympathizing with our challenge to be both active and thoughtful. It entertains and challenges its readers at the same time with an array of examples drawn from philosophy, mathematics, technology, and linguistics. Ultimately, this book may help us regain our ability to astonish ourselves and others. | ||
| 650 | 0 |
_aManagement _xPhilosophy _923280 |
|
| 650 | 0 |
_aChange _91249 |
|
| 650 | 0 |
_aPerception _913114 |
|
| 650 | 0 |
_aCreative ability in business _94129 |
|
| 653 | _aBibliography B3 DSB - Change Projects | ||
| 942 | _2lcc | ||
| 999 |
_c3865 _d3865 |
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