000			01680cam a2200325 a 4500
001			15129426
005			20240904122643.0
008			080107s2009 njua b 001 0 eng
010			_a 2008000337
015			_aGBA825948 _2bnb
020			_a9780136009986
035			_a(OCoLC)ocn189700343
035			_a(OCoLC)189700343 _z(OCoLC)176888497
040			_cTBS
041			_aeng
050	0	0	_aHF5415.13 _b.K64 2009
100			_aKotler, Philip _91123
245	1	0	_aMarketing management _c/ Philip Kotler, Kevin Lane Keller
250			_aThirteenth edition.
260			_aUpper Saddle River, N.J. : _bPearson Prentice Hall, _c2009.
300			_axi, 662 pages, 114 variously numbered pages : _billustrations (color) ; _c29 cm.
504			_aIncludes bibliographical references and index.
505			_aUnderstanding marketing management -- capturing marketing insights -- connecting with customers -- building strong brands -- shaping the market offerings -- delivering value -- communicating value -- creating successful long-term growth.
520			_aFor undergraduate and MBA marketing management and strategy courses. Kotler/Keller is the gold standard in the marketing management discipline because it continues to reflect the latest changes in marketing theory and practice.
526			_aB2 Services Marketing | B3ASP FLM: Marketing Strategic Approach | MSc Fashion & Luxury Marketing Management | MSc Marketing Management: Retail & Consumer Goods
650		0	_aMarketing _xManagement _99256
700	1		_aKeller, Kevin Lane, _d1956- _eauthor
856			_uhttps://bookshelf.vitalsource.com/reader/books/9782326060043 _yEbook (16th edition)
942			_2lcc
999			_c385 _d385