000			01373cam a22003254a 4500
001			3831403
003			CaAEU
005			20240319104117.0
008			060112s2007 nyua b 001 0 eng
010			_a 2005037134
020			_a9780789027450
035			_aocm62895803
040			_aDLC _beng _cDLC _dBAKER _dC#P _dYDXCP _dOCLCQ _dBTCTA _dAEU
042			_apcc
049			_aUABA
050	0	0	_aHF5415.2 _b.W74 2007
100	1		_aWrenn, Bruce.
245	1	0	_aMarketing research _b: text and cases _c/ Bruce Wrenn, Robert E. Stevens, David L. Loudon.
250			_a2nd ed.
260			_aNew York : _bBest Business Books, _cc2007.
300			_axi, 464 p. : _bill. ; _c21 cm. + _e1 CD-ROM.
504			_aIncludes bibliographical references (p. 451-455) and index.
505	0		_aIntroduction to marketing research — Research designs for management decision making — Secondary data — Primary data collection — Measurement — Designing the data-gathering instrument — Sampling methods and sample size — Fielding the data-gathering instrument — Analyzing and interpreting data for decisions — Advanced data analysis — The research report.
650		0	_aMarketing research.
650		0	_aMarketing research _vCase studies.
700	1		_aStevens, Robert E., _d1942-
700	1		_aLoudon, David L.
942			_2lcc
999			_c3809 _d3809
041			_aEnglish