000			01487nam a2200277Ia 4500
001			373
008			230305s2010 xx 000 0 und d
020			_a9780273725763
041			_aeng
245		0	_aEssential guide to marketing planning
250			_a2ª ed
260			_a _bPearson Prentice Hall, _c2010
300			_axx + 303 p. ; 24 m
505			_aIntroduction to marketing planning today _rAnalysing the current situation-- _rAnalysing customers and markets-- _rPlanning segmentation, targeting, and positioning-- _rPlanning direction, objectives, and strategy-- _rPlanning for products and brands-- _rPlanning for pricing-- _rPlanning for channels and logistics-- _rPlanning for communications and influence-- _rSupporting the marketing mix-- _rPlanning metrics and performance measurement-- _rPlanning implementation and control.--
520			_aEssential Guide to Marketing Planning 2e takes you step-by-step through the planning process. Packed with real-life examples, up-to-date marketing ideas and a detailed sample plan, Marian Burk Wood's friendly no-nonsense approach gives you exactly what you need to succeed. It offers you practical guidance in how to research, prepare and present a great marketing plan.
630			_aHF COMMERCE _914
650		0	_aMarketing _xPlanning _99390
650			_a _912
700			_aBurk Wood, Marian _eAuthor _9870
902			_a360
905			_am
912			_a2010-01-01
942			_a1
953			_d2010-10-14 17:57:44
999			_c377 _d377