000			02723cam a22003258i 4500
001			21729180
005			20240319104115.0
008			200925s2021 nyu b 001 0 eng
010			_a 2020040530
020			_a9781108480192 _q(hardback)
020			_a9781108727136 _q(paperback)
020			_z9781108647731 _q(epub)
040			_aDLC _beng _erda _cDLC
042			_apcc
043			_ad------
050	0	0	_aHC59.72.T4 _bI5253 2021
082	0	0	_a338/.064091724 _223
245	0	0	_aInnovating for the middle of the pyramid in emerging countries _c/ edited by Alvaro Cuervo-Cazurra, Miguel A. Montoya, Monterrey Tec, Guadalajara.
263			_a2012
264		1	_aNew York, NY : _bCambridge University Press, _c[2021]
300			_a xix, 386 pages : illustrations ; 24 cm
504			_aIncludes bibliographical references and index.
520			_a"Innovation is at the core of the development of countries and the advantage of firms. Much attention has been paid to how companies in advanced economies innovate to serve the needs of highlight demanding and wealthy consumers who are willing to pay premium pricing for new products and services. Additionally, these companies benefit from a sophisticated innovation system at home that supports their ability to create new products and services. Recently, the topic of frugal innovation has emerged to acknowledge that companies in emerging economies can develop new products and services to address the needs of people with extremely low levels of income. These innovations are designed to provide very basic goods and services to individuals who have very little money to pay for them. The products having negative in their design and distribution even if they are not innovative in tenets that the meet; the objective of the products is to enable poor people to have their first access to products and services. However, this leaves individuals that have low income by advanced economy standards but mid-level income by emerging economy standards underserved. Such customers do not have the income to pay for the latest highly innovative products, but already have some basic products that cover their essential needs. These middle-income customers in emerging economies are the ones we are analyzing in this book, aiming to understand how companies have developed innovations that address the more sophisticated needs without premium pricing that the companies the latest products"-- _cProvided by publisher.
650		0	_aTechnological innovations _zDeveloping countries.
650		0	_aBasic needs _zDeveloping countries.
650		0	_aMiddle class _zDeveloping countries.
700	1		_aCuervo-Cazurra, Alvaro, _eeditor.
942			_2lcc
999			_c3754 _d3754
041			_aEnglish