000			02925nam a22002777a 4500
003			OSt
005			20240926170955.0
008			230710b |||||||| |||| 00| 0 eng d
020			_a9781625274496
040			_cTBS
041			_aeng
050			_aHF5415.153 _b.K53 2015
100			_aKim, W. Chan _91645 _eauthor
245			_aBlue ocean strategy _b: how to create uncontested market space and make the competition irrelevant _c/ W. Chan Kim, Renée Mauborgne.
250			_aExpanded edition.
260			_aBoston, MA : _bHarvard Business Review Press, _c2015.
300			_axxviii, 287 pages : illustrations, graphs, tables (black and white) ; 25 cm.
504			_aIncludes bibliographical references and index.
505			_aCreating blue oceans — Analytical tools and frameworks — Reconstruct market boundaries — Focus on the big picture, not the numbers — Reach beyond existing demand — Get the strategic sequence right — Overcome key organizational hurdles — Build execution into strategy — The sustainability and renewal of blue ocean strategy.
520			_aIn this perennial bestseller, embraced by organizations and industries worldwide, globally preeminent management thinkers W. Chan Kim and Renée Mauborgne challenge everything you thought you knew about the requirements for strategic success. Recognized as one of the most iconic and impactful strategy books ever written, "Blue Ocean Strategy," now updated with fresh content from the authors, argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves (spanning more than 100 years across 30 industries), the authors argue that lasting success comes not from battling competitors but from creating "blue oceans"—untapped new market spaces ripe for growth. "Blue Ocean Strategy" presents a systematic approach to making the competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans. This expanded edition includes: A new preface by the authors: Help! My Ocean Is Turning Red ; Updates on all cases and examples in the book, bringing their stories up to the present time ; Two new chapters and an expanded third one—Alignment, Renewal, and Red Ocean Traps—that address the most pressing questions readers have asked over the past 10 years. A landmark work that upends traditional thinking about strategy, this bestselling book charts a bold new path to winning the future. Consider this your guide to creating uncontested market space—and making the competition irrelevant.
526			_aB2 PBT Entrepreneurial Mindset and Problem Analysis | B2 PBT Creativity & Innovation | B3ASP ENT: From Idea to Model
650		0	_aNew products _98236
650		0	_aMarket segmentation _9952
700			_aMauborgne, Renée _91644 _eauthor
942			_2lcc
999			_c3746 _d3746