000			02797cam a2200301 a 4500
001			16500210
005			20240319104112.0
008			101013t20102009nyua b 001 0 eng
010			_a 2010483071
020			_a9780007340774
040			_aDLC _cDLC
050	0	0	_aHD2755.5 _b.K575 2010
100	1		_aKlein, Naomi, _d1970-
245	1	0	_aNo logo : _bno space, no choice, no jobs / _cNaomi Klein.
246	1		_aNo space, no choice, no jobs
250			_a10th anniversary ed., 3rd ed.
260			_aNew York : _bPicador, _c2010, c2009.
300			_axli, 502 p. : _bill. ; _c21 cm.
504			_aIncludes bibliographical references (p. [491]-493) and index.
505			_aNo logo at ten — Introduction: a web of brands — New branded world — The brand expands: how the logo grabbed center stage — Everything: the youth market and the marketing of cool — The branding of learning: ads in schools and universities — Patriarchy gets funky: the triumph of identity marketing — No choice: Brand bombing: franchises in the age of the superbrand — Mergers and synergy: the creation of commercial utopias — Corporate censorship: barricading the branded village — No jobs: The discarded factory: degraded production in the age of the superbrand — Threats and temps: from working for nothing to "free agent nation" — Breeding disloyalty: what goes around, comes around — No logo: Culture jamming: ads under attack — Reclaim the streets — Bad mood rising: the new anti-corporate activism — The brand boomerang: the tactics of brand-based campaigns — A tale of three logos: the swoosh, the shell and the arches — Local foreign policy: students and communities join the fray — Beyond the brand: the limits of brand-based politics — Consumerism versus citizenship: the fight for the global common — Two years on the street: moving through the symbols.
520			_aIn the last decade, No Logo has become an international phenomenon and a cultural manifesto for the critics of unfettered capitalism worldwide. As America faces a second economic depression, Klein's analysis of our corporate and branded world is as timely and powerful as ever. Equal parts cultural analysis, political manifesto, mall-rat memoir, and journalistic exposé, No Logo is the first book to put the new resistance into pop-historical and clear economic perspective. Naomi Klein tells a story of rebellion and self-determination in the face of our new branded world.
650		0	_aInternational business enterprises _xPolitical aspects.
650		0	_aInternational business enterprises _xPublic opinion.
650		0	_aBrand name products _xPolitical aspects.
650		0	_aBrand name products _xPublic opinion.
942			_2lcc
999			_c3696 _d
041			_aEnglish