000			01894cam a2200277 i 4500
001			20445899
005			20240319104107.0
008			180411s2019 caua b 001 0 eng
010			_a 2018016474
020			_a9781452174976 (pbk. : alk. paper)
040			_aDLC _beng _cDLC _erda _dDLC
042			_apcc
050	0	0	_aNK1505 _b.M655 2019
082	0	0	_a124 _223
100	1		_aMoore, Alan _c(Business mentor), _eauthor.
245	1	0	_aDo design _b: why beauty is key to everything _c/ Alan Moore.
264		1	_aSan Francisco : _bChronicle Books LLC, _c2019.
300			_a109 pages : _billustrations ; _c18 cm
500			_aIncludes bibliographical references and index.
500			_a"First published in the United Kingdom in 2016 by The Do Book Company."
520			_aSo much passes us by unnoticed. We multitask, switch between screens, work faster. When was the last time you paused to consider a beautifully made object or stunning natural landscape? Yet this is when our spirits lift and our soul is restored. Designer Alan Moore invites us to rethink not only what we produce - whether it's a website, a handmade chair, or a business - but how and why. With examples from Apple, Yeo Valley and Blitz Motorcycles, we are encouraged to ask: is it useful and considered? Is it a thing of beauty? Do Design will inspire you to: Improve your creative process - Raise the quality and craft of your work - Consider the experience as much as the product - Adopt simplicity, utility and honesty as guiding principles. We are creative beings. We love to make things. This book will inspire you to create better things for better reasons. Things that people will love - for a long time to come. Some say beauty is a luxury. But what if it is key to creating a better world for us all?
650		0	_aDesign _xPhilosophy.
650		0	_aAesthetics.
942			_2lcc
999			_c3604 _d3604
041			_aEnglish