000 02616cam a22003138i 4500
001 22132437
005 20240319104105.0
008 210714s2021 enk b 000 0 eng
010 _a 2021034500
020 _a9781350169838
_q(paperback)
020 _z9781350169869
_q(epub)
020 _z9781350169876
_q(pdf)
040 _aDLC
_beng
_erda
_cDLC
042 _apcc
050 0 0 _aHD9940.A2
_bT83 2021
082 0 0 _a746.9/2068
_223
100 1 _aTucker, Linda B.,
_eauthor.
245 1 0 _aFashion wholesaling
_b: from manufacturer to retailer
_c/ Linda B. Tucker.
263 _a2205
264 1 _aLondon ;
_aNew York :
_bBloomsbury Visual Arts,
_c2021.
490 0 _aBasics fashion management
504 _aIncludes bibliographical references.
505 _a1. The Fashion Wholesale Business. - Wholesale Selling as a Career Option. - Structural Overview of the Fashion Industry. - Types of Wholesale Sales Reps. - Vendor-Rep Contracts. - Resources, Activities and Further Reading. - 2. Fashion Vendors and Wholesale Customers. - Wholesale Vendors. - Fashion Vendors. - The Implications of Scale. - Brand Goals. - Wholesale Customers. - Building a Customer Base. - Resources, Activities and Further Reading. - 3. The Wholesale Selling Environment. - Different Types of Selling Environments. - Fashion Trade Shows. - Trend Forecasting Companies. - Resources, Activities and Further Reading. - 4. The Wholesale Fashion Selling Process. - Making the Sales Presentation. - Sales Territories. - Forecasting Sales. - After the Order is Written. - Resources, Activities and Further Reading. - 5. Trends in Fashion Wholesale Selling. - The Changing Environment for Retailers and Wholesalers. - Trends in Fashion Wholesale Selling. - Wholesale Internet Selling. - Theories of Fashion Market Changes. - Resources, Activities and Further Reading.
520 _aGet to know the activities, processes and people involved in wholesaling and its crucial role in the wider fashion industry. From working with fashion vendors and trend forecasting companies, to navigating trade shows, and working in different territories, Fashion Wholesaling is the ultimate guide to an often overlooked but rewarding career path. Clearly illustrated case studies and industry-focused exercises put the journey from apparel factory to retailer into a practical, real-world context for anyone looking for a way into the business of fashion.
_cProvided by publisher.
650 0 _aFashion merchandising.
650 0 _aClothing trade.
942 _2lcc
999 _c3574
_d3574
041 _aEnglish