000 03266cam a2200265 i 4500
001 Rebiun23786999
008 180406s2018||||uk grb 001 0 eng d
020 _a9781526122094
020 _a9781526122100
040 _aABES
_bfre
_eAFNOR
_dUNAV
_cTBS
245 0 0 _aEuropean fashion
_b: the creation of a global industry
_c/ edited by Regina Lee Blaszczyk and Veronique Pouillard
264 1 _aManchester :
_bManchester University Press,
_c2018
300 _axxi, 319 p. :
_bil. ;
_c24 cm
490 0 _aStudies in Design and Material Culture
504 _aIndex and bibliography.
505 _a1 Fashion as enterprise - Regina Lee Blaszczyk and Véronique Pouillard - Part I: Reinventing Paris fashion - 2 Recasting Paris fashion: haute couture and design management in the postwar era - Véronique Pouillard - 3 LVMH: storytelling and organizing creativity in luxury and fashion - Pierre-Yves Donzé and Ben Wubs - 4 Reawakening the 'sleeping beauties' of haute couture: the case of Guy and Arnaud de Lummen - Johanna Zanon - Part II: International connections and the role of retailers - 5 Buying abroad, selling in Paris: the 1953 Italian fair at Galeries Lafayette - Florence Brachet Champsaur - 6 Anonymous tastemakers: the role of American buyers in establishing an Italian fashion industry, 1950-55 - Sonnet Stanfill - 7 The rise and fall of European fashion at Filene's in Boston - Regina Lee Blaszczyk - 8 H&M: how Swedish entrepreneurial culture and social values created fashion for everyone - Ingrid Giertz-Mårtenson - Part III: European fashion on the periphery - 9 Competitiveness of the Japanese denim and jeans industry: the cases of Kaihara and Japan Blue, 1970-2015 - Rika Fujioka and Ben Wubs - 10 Rhythms of production in Scottish textiles and fashion - Shiona Chillas, Melinda Grewar, and Barbara Townley - 11 The 'ethical sell' in the Indian luxury fashion business - Tereza Kuldova - 12 A bag of remembrance: a cultural biography of Red-White-Blue, from Hong Kong to Louis Vuitton - Wessie Ling.
520 _aThe period since 1945 has been a transformative era for the fashion industry. Over the course of seventy years, the fashion world has moved from celebrating the craftsmanship of haute couture to revelling in ever-changing fast-fashion. This volume examines the transition from the old system to the new in a series of case studies grouped around three major themes. Part I focuses on Paris as a creative hub, aiming to understand how the birthplace of haute couture adapted to late-twentieth-century developments. Part II considers the retailer's role in shaping taste, responding to consumer expectations and disseminating fashion merchandise. Part III looks to alternative visions of the European fashion system that have appeared in unexpected places. The volume is highly interdisciplinary, covering design history, cultural anthropology, ethnography, management studies and the cultural history of business -- Presentación del editor
650 0 0 _aFashion design
_xMarketing
_99177
650 0 0 _aFashion Retailing
_913765
651 0 _aEurope
_922346
700 1 _aBlaszczyk, Regina Lee
700 1 _aPouillard, Veronique (
_d1976-)
942 _2ddc
999 _c3571
_d3571
041 _aEnglish