000			01860cam a2200373 a 4500
001			5409778
003			CaAEU
005			20240319104104.0
008			110512s2011 sz a b 001 0 eng d
020			_a9782940411412 (pbk.)
020			_a2940411417 (pbk.)
035			_aocn609544323
040			_aBTCTA _cBTCTA _dYDXCP _dSINLB _dUKWOH _dBWX _dIUL _dCPL _dAEU
049			_aUABA
050		4	_aTS195.4 _b.A43 2011-
050	1	4	_aHF5415.1255 _b.A39 2011-
082	0	4	_a658.8/27 _222
090			_aTS 195.4 A43 2011 _bAEU
100	1		_aAmbrose, Gavin.
245	1	0	_aPackaging the brand _b: the relationship between packaging design and brand identity _c/ Gavin Ambrose, Paul Harris.
260			_aLausanne, Switzerland : _bAVA Academia ; _aLa Vergne, Tenn. : _bDistributed in the USA & Canada by Ingram Publisher Services, _cc2011.
300			_a207 p. : _bill. (some col.) ; _c30 cm.
490	1		_aRequired reading range. Course reader.
504			_aIncludes bibliographical references (p. 206) and index.
520	8		_aWhile many other areas of design have commercial aspects, the success of a piece of packaging design is inextricably linked with its ability to sell a product. Packaging the Brand discusses the implications of this commercial function for a designer. It explores methods of visually communicating the value of a product to its target audience and examines the entire lifespan of a piece of packaging: from its manufacture and construction, to its display in various retail environments, to its eventual disposal and the associated environmental concerns.
650		0	_aPackaging _xDesign.
650		0	_aBranding (Marketing)
650		0	_aGraphic design (Typography)
650		0	_aTrademarks _xDesign.
700	1		_aHarris, Paul, _d1971-
830		0	_aRequired reading range. _pCourse reader.
942			_2lcc
999			_c3547 _d3547
041			_aEnglish