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008			080327s2004 mau ob 001 0 eng d
020			_a9780631236221
040			_cTBS
041			_aeng
050		4	_aHM1201 _b.H37 2004
100			_aHardt, Hanno _913895 _eauthor
245	1	0	_aMyths for the masses _b: an essay on mass communication _c/ Hanno Hardt.
260			_aMalden, MA : _bBlackwell Pub., _c2004.
300			_aix, 153 pages ; 23 cm.
490			_aBlackwell manifestos.
504			_aIncludes bibliographical references (p. [142]-148) and index.
505			_aMass communication and the promise of democracy — Mass communication and the meaning of self in society.
520			_aWith a lively and engaging style, Myths for the Masses provides a critical, interdisciplinary, and historically informed statement about the rise of mass communication in Western societies, and its impact on contemporary life. Written by one of the world's leading authorities on the subject, this book ponders the dominant and the detrimental effects of the mass-produced message in a contemporary age over-run by telecommunications and consumerism. The author convincingly argues that the active presence of media organizations, rather than the collective will of the people, forms and re-forms the social, cultural, economic and political landscapes of society. The book exposes mass communication to a close examination of many of its real or assumed functions in a modern world, and re-evaluates its traditional role as a bastion of democracy and a celebrant of mass society.
650		0	_aMass media _xSocial aspects _95004
650		0	_aMass media _xPolitical aspects _94309
650		0	_aCommunication _xSocial aspects _91673
653			_aBibliography B3 ELEC - Communicating for Influence
942			_2lcc
999			_c3546 _d3546