000			01719pam a2200325 a 4500
001			1051613
005			20240704162337.0
008			900202s1990 nyua b 001 0 eng
010			_a 90005565
020			_a9780070427822
040			_aDLC _cDLC _dDLC
050	0	0	_aHF5416.5 _b.M66 1990
082	0	0	_a658.8/16 _220
100	1		_aMonroe, Kent B.
245	1	0	_aPricing _b: making profitable decisions _c/ Kent B. Monroe.
250			_a2nd ed.
260			_aNew York : _bMcGraw-Hill Pub. Co., _cc1990.
300			_axxiv, 502 p. : _bill. ; _c24 cm.
440		0	_aMcGraw-Hill series in marketing
504			_aIncludes bibliographical references and indexes.
520			_aKent Monroe's new edition of Pricing: Making Profitable Decisions marks the return of this classic introduction to the foundations of pricing. Designed to teach you an integrative framework for making pricing decisions, the Third Edition represents a substantial revision of the previous edition. With new topics such as price wars, value-oriented pricing, and competitive signaling incorporated into the text's unique consumer behavior focus, this edition not only focuses on economic reasoning but it also shows you the influences and behaviors behind pricing and how companies and consumers determine the right price for a product or service.
650		0	_aConsumer behavior
653			_aBibliography MSc - Marketing Management: Account-Based Marketing
653			_aBibliography MSc - Marketing Management: Retail & Consumer Goods
906			_a7 _bcbc _corignew _d1 _eocip _f19 _gy-gencatlg
942			_2lcc
999			_c3544 _d3544
041			_aEnglish
655			_aConsumer behavior -- Textbooks