000 01675cam a2200265 a 4500
008 980709s1999 njua c b 001 0 eng
010 _a 98035032
020 _a9780766011069
040 _cTBS
041 _aeng
050 0 0 _aHF5829
_b.D39 1999
090 _aHF 5829 D39 1999
_bAEU
100 _aDay, Nancy
_913899
_eauthor
245 1 0 _aAdvertising
_b: information or manipulation?
_c/ Nancy Day.
260 _aSpringfield, N.J. : Enslow Publishers, 1999.
300 _a128 pages :
_billustrations, portraits (black and white) ;
_c24 cm.
490 _aIssues in focus (Hillside, N.J.) ;
490 _aIssues in focus
520 _aAdvertising is all around us in newspapers and magazines, on posters, billboards, neon signs, and in commercials on television, radio, and the Internet. Its power to persuade can subtly entice and seduce people to buy the latest perfume or new fashion. But advertising can also educate and advise people on political issues or health dangers. In Advertising: Information or Manipulation?, author Nancy Day takes a critical look at advertising and marketing over the past century. She traces the history of deceptive advertising campaigns and regulatory efforts to end such practices. She then examines the impact of today's advertising on children and teens and urges young readers to become more mindful of the helpful messages in advertisements.
650 0 _aAdvertising
_xJuvenile literature
_923525
650 0 _aAdvertising
_xPsychological aspects
_xJuvenile literature
_923526
650 0 _aPersuasion (Psychology)
_xJuvenile literature
_923527
653 _aBibliography B3 ELEC - Communicating for Influence
942 _2lcc
999 _c3411
_d3411