000 | 01675cam a2200265 a 4500 | ||
---|---|---|---|
008 | 980709s1999 njua c b 001 0 eng | ||
010 | _a 98035032 | ||
020 | _a9780766011069 | ||
040 | _cTBS | ||
041 | _aeng | ||
050 | 0 | 0 |
_aHF5829 _b.D39 1999 |
090 |
_aHF 5829 D39 1999 _bAEU |
||
100 |
_aDay, Nancy _913899 _eauthor |
||
245 | 1 | 0 |
_aAdvertising _b: information or manipulation? _c/ Nancy Day. |
260 | _aSpringfield, N.J. : Enslow Publishers, 1999. | ||
300 |
_a128 pages : _billustrations, portraits (black and white) ; _c24 cm. |
||
490 | _aIssues in focus (Hillside, N.J.) ; | ||
490 | _aIssues in focus | ||
520 | _aAdvertising is all around us in newspapers and magazines, on posters, billboards, neon signs, and in commercials on television, radio, and the Internet. Its power to persuade can subtly entice and seduce people to buy the latest perfume or new fashion. But advertising can also educate and advise people on political issues or health dangers. In Advertising: Information or Manipulation?, author Nancy Day takes a critical look at advertising and marketing over the past century. She traces the history of deceptive advertising campaigns and regulatory efforts to end such practices. She then examines the impact of today's advertising on children and teens and urges young readers to become more mindful of the helpful messages in advertisements. | ||
650 | 0 |
_aAdvertising _xJuvenile literature _923525 |
|
650 | 0 |
_aAdvertising _xPsychological aspects _xJuvenile literature _923526 |
|
650 | 0 |
_aPersuasion (Psychology) _xJuvenile literature _923527 |
|
653 | _aBibliography B3 ELEC - Communicating for Influence | ||
942 | _2lcc | ||
999 |
_c3411 _d3411 |