000			01763nam a22001817a 4500
008			230321b |||||||| |||| 00| 0 eng d
020			_a9781781333105
040			_cTBS
100			_aKatie Young Gerald _922352
245			_aThe textile touch _b: how five-star hospitality brands create their signature style through textiles _c/ Katie Young Gerald
300			_a153 pages : illustrations (black and white) ; 22 cm
520			_aSeven seconds is all it takes for your customer to form a first impression of your business, based on your staff attire and brand textiles. No brand, especially one in service, can afford to get it wrong. In The Textile Touch, Katie draws on over 25 years' experience to give you the success formula for making your staff and brand textiles look stunning and leave a powerful and lasting subconscious impression that puts your brand or business in a league of its own. Read this book to: Learn how to translate your brand style into unique uniforms and collections that elevate your brand value - Discover the sourcing and product development secrets of luxury high end fashion designers and brands - Develop a stunning signature style using the B.E.S.P.O.K.E. methodology to build your brand's very own capsule collection - Follow a simple 6-step formula to give you the confidence to design and deliver your own unique brand products, uniforms or attire - Bring your brand to life with textile touch points that last. Here is a video compiling some of Katie's journey in the industry, leading to the writing of the The Textile Touch and the book launch - youtu.be/kqsPVTvBUSk.
650		0	_aFashion _91004
650		0	_aLuxuries _x Design _913779
650		0	_aBranding (Marketing) _96284
942			_2lcc
999			_c3383 _d3383
041			_aEnglish