000			02080pam a2200277 i 4500
001			9830294
003			CaAEU
005			20240528111655.0
008			210719t20222022enk b 001 0 eng
010			_a 2021033564
020			_a9781398602588
035			_aon1260691410
040			_cTBS
041			_aeng
050	0	0	_aHF54.5 _b.M37 2022
100			_aMarr, Bernard _eauthor _95438
245	1	0	_aData strategy _b: how to profit from a world of big data, analytics and artificial intelligence _c/ Bernard Marr.
250			_aSecond edition.
260			_aLondon ; New York, NY : Kogan Page, 2022.
300			_aix, 259 pages ; _c24 cm
504			_aIncludes bibliographical references and index.
520			_a90% of today's data was generated in the last two years, and the amount of data we have available is predicted to double every two years. Data is an integral strategic asset for all businesses. Learn how to leverage this data and generate valuable insights from bestselling author and big data guru Bernard Marr. Data has massive potential for all businesses when used correctly, from small organizations to tech giants and huge multinationals. But this resource is too often not being fully utilized and is far from being arguably the world's most valuable resource. Data Strategy is the must-read guide on how to create a robust data-driven approach that will harness the power of data to revolutionize your business. Explaining how to collect, use and manage data, this book prepares any organization with the tools and strategies needed to thrive in the digital economy. This new edition of this bestselling title is fully updated with insights on understanding your customers and markets and how to provide them with intelligent services and products. With case studies and real-world examples throughout, Bernard Marr offers unrivalled expertise on how to gain the competitive advantage in a data-driven world.
650			_aBusiness information services
653			_aBibliography MSc - Digital Transformation and Business Innovation
942			_2lcc
999			_c3284 _d3284